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Search results for "unusual"

Momlancers and Business as Unusual have joined efforts to create a new line of services, The Innovation Moms, an army of more than 10 thousand women ready to act in Mexico for your business needs. Momlancers is an organization... read more ›
THE WHEEL is one of our proprietary methodologies for Human-Centered Value Creation and agile innovation. Its principles rely on these three pillars: FOCUS HUMAN-CENTERED SIMPLE Our... read more ›
UNUSUAL CENTRAL AMERICA Guatemala Offices - july 2019 Since July 2019 we've opened our offices in Guatemala City to manage the Central American market. This new operation handles the full roster of unusual services,... read more ›
We believe in a world where we can collaborate as humans, instead of competing as animals. Where capital is the mean to an end, and that ultimate end is about the development of people and their consciousness. Where simple and... read more ›
Our roster of Human-Centered Agency services comes in a full range of involvement options, covering the full scope of innovation. marketing. consulting and Business Transformation Services. Going from opportunities detection to full... read more ›
We believe in a world where we can collaborate as humans, instead of competing as animals. Where capital is the mean to an end, and that ultimate end is about the development of people and their consciousness. Where simple and powerful... read more ›
Human-Centered Value Creation https://www.youtube.com/watch?v=ZffKvkz6ULI In the dynamic and ever-evolving marketplace of today, the concept of value has transcended the simplistic transactional viewpoint, morphing into a more... read more ›
Innovation-Driven Business In the rapidly evolving landscape of global commerce and technology, businesses that stand the test of time are those that embrace innovation as a core component of their strategy and operations.... read more ›
People: the 5th P of Marketing The evolution of marketing in the digital age has fundamentally shifted the way businesses approach product development, promotion, and customer engagement. Traditional marketing models, heavily reliant... read more ›
Behavioral Trends on the Rise In a world where societal norms and consumer behaviors are constantly evolving, understanding the emerging trends and the diverse groups driving these changes is crucial for any business aiming to stay... read more ›
The Future of In an era marked by rapid technological advancements, shifting societal norms, and evolving consumer behaviors, understanding the trajectory of your industry is more crucial than ever. "The Future of " conference... read more ›
20 Unsolicited Pieces of Advice for Entrepreneurs Entrepreneurship is a journey filled with highs and lows, requiring not just a great idea but also the grit, determination, and wisdom to navigate its challenges. Paco Ceo, the... read more ›
Decoding Digital Marketing In today's hyper-connected world, digital technology permeates every aspect of our lives, from the way we communicate and access information to how we shop and entertain ourselves. Despite this... read more ›
Becoming a Trendwatcher In the dynamic landscape of consumer behavior, technology, and global culture, the ability to identify and understand emerging trends is invaluable. Trendwatching, or coolhunting, is not just about keeping up... read more ›
The Art of Storytelling In today's saturated market, where consumers are bombarded with endless streams of information, the art of storytelling emerges as a beacon for brands striving to capture attention and forge meaningful... read more ›
The Art of Negotiation Negotiation is an essential skill in the business world, pivotal not just for closing deals but also for resolving conflicts, building relationships, and navigating the complex dynamics of organizational and... read more ›
Brands with a Purpose In an era where consumer expectations are higher than ever, the success of 21st-century brands hinges on more than just the quality of their products or services. Today's consumers are seeking deeper, more... read more ›
Moments-Based Marketing Strategies In today's information-saturated society, the traditional marketing playbook, focused on capturing attention through interruption, is losing its efficacy. Consumers, overwhelmed by the deluge of... read more ›
Office Hacks for Hyper Productivity In the hustle and bustle of modern days, where every minute counts, mastering the art of productivity is crucial. While most professionals are familiar with the basic tools and routines of office... read more ›
Partnership with Entreprenup, changing paradigms and democratizing entrepreneurial and innovative thinking. We support them as speakers in different of their top-level events: Winnovation, Mastergrind and Givers Disruptive. Mexico... read more ›
INCCrowded is the Startup Festival of the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) Campus Guadalajara, organized by Zona Ei and INCmty. An open space to generate connections and show business projects among... read more ›
In partnership with Universidad Nacional de Colombia (UNAL), Universidad Nacional Autónoma de México (UNAM) and RedEmprendia, we are nurturing and strengthening the entrepreneurship and innovation ecosystem among universities,... read more ›
RedEmprendia is a university network that develops international programs to support the creation, growth and consolidation of businesses based on talent and knowledge generated at the University. Formed by 28 universities from 8... read more ›
A Human-Centered shift of paradigm for Ogilvy's creative and planning teams, learning in a 2 days workshop how to create value for their customers with our Moments-Based Marketing model and the Storytelling matrix. Guatemala City,... read more ›
UNIVERSIDAD NACIONAL DE COLOMBIA (UNAL) Human-Centered Value Creation Workshop - September 2019 Andrea Lobo and Ivan Babic share with UNAL students, teachers and mentors their vision on how to create real... read more ›
WORLD SUMMIT AWRDS (WSA) Judge - 2019 Ivan Babic is Paraguay judge for the World Summit Awards in 2019. The World Summit Awards are a unique awards system, selecting and promoting local digital innovation to... read more ›
OGILVY GUATEMALA Digital Storytelling Workshop - July 2019 A Human-Centered journey through marketing & communications methodologies, including a storytelling approach to the art of creating on/offline... read more ›
MCDONALD'S CENTRAL AMERICA Human-Centered Value Creation - July 2019 Introduction of the Human-Centered approach and Value Creation techniques to the marketing & innovation team at McDonald's Mesoamérica (Central... read more ›
Marketing and brand consulting for Familias Quánticas, a NGO specialized in helping families to manage and overcome child cancer and leukemia, using our Storytelling methodology. Visit them at familiasquanticas.org Guadalajara,... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Human-Centered Value Creation (Puebla - 2019) A workshop in Puebla, Mexico for teachers and mentors from the incubators of the Tecnológico de Monterrey in... read more ›
ENTREPRENUP - MASTERGRIND Human-Centered Value Creation (Mexico - 2019) We had a great time last night giving our conference "Human-Centered Value Creation" in Entreprenup Mastergrind. Thanks to Entreprenup and... read more ›
MASSCHALLENGE MEXICO Mentors Panel (Mexico - 2018) A conversation with Masschallenge entrepreneurs about how to take the most out of the startups acceleration program, the mentorships, and how to create killer... read more ›
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM) Human-Centered Value Creation Workshop - June 2019 Andrea Lobo and Ivan Babic share with UNAM students, teachers and mentors their vision on how to create real... read more ›
Unusual Mission: We exist to help you develop sustainable & desirable ideas, products, services, platforms & solutions for the good of the people. https://www.youtube.com/watch?v=ZffKvkz6ULI Click here to download a shareable... read more ›
From Trend-Watching and Market Analysis to In-Depth Interviews, we help you detect Trends, Tensions, Insights and Needstates for your Innovation and Value Creation Processes. Welcome to the forefront of innovation and value creation.... read more ›
Our team generates new ideas & human-centered value propositions for your business in an easy 1,2,3 using THE WHEEL, our methodology for agile ideation. THE WHEEL is a human-centered ideation game designed to create Unique Value... read more ›
For our startups and ideas incubation service, we use our own methodology called the HUMAN-CENTERED ENTREPRENEURSHIP. Following a 4 steps approach, always from the consumer's perspective, we are capable of walking the talk from just an... read more ›
In the era where every interaction counts, our Human-Centered Communication service is designed to ensure that your message not only reaches its audience but truly connects and resonates with them. We understand the importance of... read more ›
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM) Human-Centered Value Creation Workshop - May 2019 Andrea Lobo and Ivan Babic share with UNAM students, teachers and mentors their vision on how to create real... read more ›
MASSCHALLENGE Startups Evaluation & Mentoring 2019 Evaluation, Judging, Mentoring and Coaching for MassChallenge startups in Mexico, London and Tel Aviv. MassChallenge - masschallenge.org Mexico City, Mexico - May... read more ›
In the dynamic landscape of business and marketing, the race to not only reach but truly connect with your audience has never been more challenging. Our Human-Centered Acceleration service is meticulously designed to revolutionize your... read more ›
Design your strategic marketing plans based on market trends & innovation methodologies. Design the trajectory of your company for the next years using worldwide trends to detect opportunities, and innovation techniques/methodologies to... read more ›
Full transformation of companies into Exponential Organizations using our 10 STEPS approach to a Human-Centered Innovation-Driven Business Transformation, involving human resources, innovation, marketing, sales, products, operations,... read more ›
New partner, Central by Speakers Mexico, to handle our conferences, speeches and lectures about Human-Centered value creation, innovation, startups and marketing. See more at: - speakerscentral.com/conferencistas/andrea-lobo -... read more ›
Marketing and business consulting for Big Mountain, a business consulting firm specialized in process eficiency and business results for SMBs in Mexico, using our Human-Centered Value Creation and Moments-Based Marketing... read more ›
Andrea Lobo There’s people in this world with a natural ability to empathize with others and fully understand them within the fraction of a second. There’s people with the superpower to foresee the future and predict how people... read more ›
Ivan Babic “If everything you do, you do it FOR THE GOOD OF THE PEOPLE, you will find the congruence in your life that allows you to create desirable and profitable world-class business ideas, and become a better human being in... read more ›
PEPSICO LATIN AMERICA Human Decoded (Cancun, Mexico - 2019) Human Decoded: a journey to explore the depths of the human beings, to understand the human behind the consumer. An interactive art exhibition created with... read more ›
INC CROWDED & INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Human-Centered Value Creation (Guadalajara - 2019) INC CROWDED is the Startup Festival of the Tecnológico de Monterrey Campus Guadalajara,... read more ›
Regina Cabal The essence of innovation and entrepreneurship often lies in seeing the world not just as it is, but as it could be. This visionary perspective is embodied by Regina Cabal, the Chief Innovation Officer at Business as... read more ›
PEPSICO LATIN AMERICA Human Decoded (Mexico - 2019) Human Decoded: a journey to explore the depths of the human beings, to understand the human behind the consumer. An interactive art exhibition created with PepsiCo... read more ›
The Human-Centered Approach https://www.youtube.com/watch?v=ZffKvkz6ULI There was a time in history when you created a product or service and then wondered to whom you will sell it to. The maximum business premise was: expand your... read more ›
RC CORPORATIVO Inovation-Driven Business (RCforum - 2018) Meeting and discussion with business directors and CXOs to discuss the future of Mexico and the business world, how to adapt and survive, and how to transform... read more ›
HOST-A-PET Winner Masschallenge (Mexico 2018) CELEBRATION MODE ON! We are very excited and proud of our client HOST-A-PET for winning the FIRST PLACE in the largest and most important business acceleration... read more ›
GLOBAL ENTREPRENEURSHIP WEEK Human-Centered Value Creation (Mexico - 2018) Thank you Leankd and Alex Rossetti for inviting us to participate in the "Global Entrepreneurship Week" to share our Human-Centered vision... read more ›
We are speakers and judges for the Festival de Antigua, the most important event in the region where we celebrate and award creativity and ideas as the necessary inspiration to change this world into a more human and better place for... read more ›
Alignment, decodification and experientials of consumer segments from a Human-Centered post-demographic perspective, including trends, insights, needstates, passion points, behaviors and value perception/creation. A deep understanding... read more ›
FESTIVAL DE ANTIGUA Human-Centered Creative Innovation (Guatemala - 2018) Times have changed and so has the balance of power in the business world. Today people have the power to decide whether a brand is going to... read more ›
BOOKING.COM Human-Centered Creative Innovation (Cancun, Mexico - 2018) A lecture and open discussion with Ivan Babic about the future of the travel, accomodations, and restauration industries, including: behavioral... read more ›
AKUA CAPITAL Team Coaching & Office Hacks for Hyperproductivity (Malinalco, Mexico - 2018) Team coaching, communications, agreements, team building and office hacks for hyperpoductivity. A 2-day workshop/offsite in... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Disruptive Ideas Challenge (Semana i - 2018) A full week creating disruptive ideas in traditional categories (food, travel, media, fashion, etc), including... read more ›
Incubation and business coaching for Marea Consulting, a consulting firm specialized in business transformation around diversity and feminine inclusion, using our Human-Centered Entrepreneurship methodology. Visit them at... read more ›
Academic partnership with Dalia Empower. Our partner Ivan Babic shared a funny personal story about failures, many failures, and five expensive lessons worthy to share with every entrepreneur in the world. Mexico City, Mexico... read more ›
Applying the Human-Centered Approach to the hospitality industry for Booking.com clients. What trends, insights and needstates are on the rise, and how is the tourism industry taking advantage of them, including examples of hotels,... read more ›
MASSCHALLENGE MEXICO Human-Centered Creative Innovation (Mexico - 2018) When you want to apply the principles of the Human-Centered Approach to the world of entrepreneurship, startups must first understand people and... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - August 2018 The Art of Storytelling - 2 days workshop. In an infoxicated world, where everyone screams at once and the new consumer has consciously opted... read more ›
DEVÓRAME OTRA VEZ Human-Centered Value Creation (Mexico - 2018) The Human-Centered Approach represents a radical paradigm shift. Originally created as a psychotherapy method, when used in the business world as a... read more ›
CITIBANAMEX Human-Centered Creative Innovation (Summer Camp Monterrey - Mexico 2018) When you want to apply the principles of the Human-Centered Approach to the world of creativity and innovation, brands must first... read more ›
INCUBASOFT Innovation-Driven Business Transformation - June 2018 An open webinar to discuss the future of Mexico and the business world, how to adapt and survive, and how to transform companies into Innovation-Driven... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - June 2018 The Art of Storytelling - 2 days workshop Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics,... read more ›
ESTRELLA ROJA Innovation-Driven Business - Puebla - June 2018 Meeting and discussion with the advisory board of Estrella Roja to discuss the future of Mexico and the business world, how to adapt and survive, and how... read more ›
Celebrating the Oracle Innovation Day: a lecture and open discussion with Oracle's directors and their key clients, about the Human-Centered approach, how to decode it, and how to take advantage of its principles to create real value... read more ›
CHANEL MAKEUP Ideation, Problem-Solving, Innovation Sessions & Marketing Plan Using our innovation methodology GAP & BRIDGES™, and in collaboration with WAVEMAKER and other WPP agencies in Mexico, we facilitated a... read more ›
DALIA EMPOWER Fuckup Nights - How to turn Failure into Success A personal story about failures, many failures, and five expensive lessons worthy to share with every entrepreneur in the world. Fuckup Nights is a... read more ›
THALES MEXICO Innovation-Driven Business - February 2018 Meeting and discussion with Thales Group, a french company, about the future of Mexico and the business world, how to adapt and survive, and how to transform... read more ›
UNIVERSIDAD ESTATAL DEL VALLE DE ECATEPEC (UNEVE) Digital Unbox - Human-Centered Creative Innovation A conference about the Human-Centered approach, how to decode it, and how to take advantage of its principles to... read more ›
ORACLE MEXICO Human-Centered Innovation A lecture and open discussion with Ivan Babic about the Human-Centered approach, how to decode it, and how to take advantage of its principles to create real value for... read more ›
CERVECERÍA CUAUHTÉMOC MOCTEZUMA / HEINEKEN MEXICO Human-Centered Creative Innovation A lecture and open discussion with Ivan Babic about the Human-Centered approach, how to decode it, and how to take advantage of... read more ›
TIERRA DE MONTE The Art of Negotiation (2018) After developing their value proposition in MassChallenge batch 2017, Tierra de Monte hired us for a negotiation workshop with their sales force. The Art of Negotiation... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Bootcamp Semester i (2018) Leveling and updating of the Semester i students at Instituto Tecnológico y de Estudios Superiores de Monterrey in Pachuca,... read more ›

Library Some cool videos & books about the human-centered approach, innovation, marketing and startups, full of insights about the human being. Also some public appearances and publications from our partners Andrea Lobo, Ivan Babic, and... read more ›
CITIBANAMEX Innovation-Driven Business - Leon - October 2017 Meeting and discussion with the advisory boards of Citibanamex clients to discuss the future of Mexico and the business world, how to adapt and survive,... read more ›
New partner, Speakers Mexico, to handle our conferences, speeches and lectures about Human-Centered value creation, innovation, startups and marketing. See more at speakersmexico.com/conferencistas/ivan-babic Mexico City, Mexico... read more ›
CITIBANAMEX Digital Marketing Day - Monterrey - October 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Innovation-Driven Business - Querétaro - October 2017 Meeting and discussion with the advisory boards of Citibanamex clients to discuss the future of Mexico and the business world, how to adapt and... read more ›
CITIBANAMEX Innovation-Driven Business - Puebla - October 2017 Meeting and discussion with the advisory boards of Citibanamex clients to discuss the future of Mexico and the business world, how to adapt and survive,... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Disruptive Ideas Challenge (Semana i - 2017) A joint effort between DrBrand.mx and Business as Unusual. A full week creating disruptive ideas in... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY For the good of people After the earthquake in Mexico City (September 19th, 2017) Ivan Babic shares an inspirational speech with teachers and students... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session Four - July 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning process,... read more ›
MASSCHALLENGE Startups Evaluation & Mentorship 2017 Evaluation, Judging, Mentoring and Coaching for MassChallenge startups in Mexico, London and Tel Aviv. MassChallenge - masschallenge.org Mexico City, CDMX,... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session Three - July 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - June 2017 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance through context. Day... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - June 2017 The Art of Storytelling - 2 days workshop Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics,... read more ›
CITIBANAMEX Digital Marketing Day - Querétaro - June 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session Two - June 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning process,... read more ›
CITIBANAMEX Digital Marketing Day - Chihuahua - June 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
POSiBLE MEXICO Evaluation Panel - Hermosillo - June 2017 Ivan Babic is national panelist and evaluator for POSiBLE, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa. POSiBLE Mexico -... read more ›
POSiBLE MEXICO Evaluation Panel - Chihuahua - June 2017 Ivan Babic is national panelist and evaluator for POSiBLE, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa. POSiBLE Mexico -... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session One - June 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning process,... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - May 2017 The Art of Storytelling - 2 days workshop Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics,... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - May 2017 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance through context. Day... read more ›
CITIBANAMEX Digital Marketing Day - Torreon - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Digital Marketing Day - Culiacan - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Startup or die. Emprender o Morir (startup or die), a blunt motivational speech for want-a-preneurs during their entrepreneurship day. Instituto... read more ›
CITIBANAMEX Digital Marketing Day - Veracruz - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Digital Marketing Day - Merida - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the next... read more ›
CITIBANAMEX Digital Marketing Day - Hermosillo - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Digital Marketing Day - Leon - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the next... read more ›
CITIBANAMEX Digital Marketing Day - Puebla - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the next... read more ›
PACHUCA STARTUP WEEK Successful Startups Explained - Pachuca - March 2017 Look at success as a matter of creating things people want and finding ways people are willing to pay for that value. Successful Startups... read more ›
CITIBANAMEX Digital Marketing Day - Guadalajara - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Trends-Driven Entrepreneurship - Pachuca - March 2017 Ivan Babic shares his vision on how to evaluate and enhance the potential of an idea for a startup.... read more ›
CÁMARA ESPAÑOLA DE COMERCIO EN MÉXICO (CAMESCOM) Never fall in love with an idea - Mexico City - March 2017 A short speech about ideas and data, and why you should never fall in love with an idea: fall in love... read more ›
ASOCIACIÓN MEXICANA DE DIRECCIÓN DE RECURSOS HUMANOS (AMEDIRH) The Future of Human Resources - Mexico City - March 2017 A lecture and open discussion with Ivan Babic about the future of human resources, including:... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD - Mexico City - March 2017 Workshop: Ideas for Startups Every entrepreneur is on a personal quest for making his great idea succeed. But not all entrepreneurs have a great idea, nor... read more ›
Innovation consulting and conferences on how the world of business has changed and so the world of human resources, business structures, and corporate governance. Asociación Mexicana en Dirección de Recursos... read more ›
Fotografía por Ryan McGuire   Hablar de digital ya no es trending-topic. En un mundo donde TODO el flujo de información ya es digital, por qué seguimos considerándolo un tema nuevo? Hoy día, todos vivimos la experiencia y... read more ›
Fotografía por Ryan McGuire   NEGOCIOS DIRIGIDOS DESDE LA INNOVACIÓN Mucho se habla de innovación, ya lo hemos dicho, es palabra de moda. Entrar a cualquier corporativo moderno es encontrarse con la palabra innovación... read more ›
STARTUP MEXICO - SWITCH 2016 Trends-Driven Entrepreneurship - Leon - December 2016 Behind every successful startup and consolidated business, there's a huge dose of desirability. That is not a matter of chance, as... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Ideas for Startups - Mexico City - November 2016 Every entrepreneur is on the personal quest of making his great idea succeed. But not all entrepreneurs have a great idea, nor even a... read more ›
  INXAIT Marketing School - Marketing, Storytelling and Innovation Workshops - El Salvador   INXAIT Marketing School and Business as Unusual have signed a long-term agreement to introduce different marketing, storytelling... read more ›
Human-Centered value creation, behavioral trends, marketing, social media, innovation & entrepreneurship workshops and conferences at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Campus Hidalgo, Edomex,... read more ›
Entrepreneurship workshops at Universidad Juárez Autónoma de Tabasco. See pictures at: https://unusual.business/project/universidad-juarez-autonoma-de-tabasco-jornada-de-emprendimiento-universitario-october-2016/ Villahermosa,... read more ›
CENTRAL CERVECERA DE COLOMBIA Heineken Innovation Sessions - Bogota - November 2016 Ideation, marketing and innovation sessions for Heineken in Colombia and the beer market in general, based on global and local... read more ›
STARTUP MEXICO Interview with Ivan Babic - Mexico City - November 2016 Interview with Ivan Babic about the two faces of entrepreneurship in Mexico. Startup Mexico - startupmexico.com Mexico City, CDMX, Mexico -... read more ›
CITIBANAMEX Digital Marketing Day - Mexico City - November 2016 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to... read more ›
INSTITUTO TECNOLÓGICO DE NUEVO LAREDO Innovation-Driven Business - Nuevo Laredo - October 2016 A conference and a workshop on how to create an Innovation-Driven Business using our 10 steps approach and our agile... read more ›
UNIVERSIDAD JUÁREZ AUTÓNOMA DE TABASCO Jornada de Emprendimiento Universitario - Villahermosa - November 2016 Emprender o Morir (startup or die), a blunt motivational speech for want-a-preneurs during their... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - El Salvador - October 2016 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Social Media Workshop - Pachuca - September 2016 Moments-Based Marketing Strategies. How to take advantage of social media and the digital arena with low... read more ›
INADEM - Semana Nacional del Emprendedor Brands with a Purpose - Mexico City - September 2016 How to create desirability through higher causes, beyond social responsibility. Brands with a purpose, brands that are... read more ›
Fotografía por Ryan McGuire   Vivimos en la era de la infoxicación. Hoy en día una persona promedio en una ciudad cualquiera está expuesta a más de 35 mil mensajes diarios (entre llamadas, mensajes de whatsapp, facebook,... read more ›
Fotografía por Pixabay   MÁS ALLÁ DE LA (ESCUETA Y LIMITADA Y ABURRIDA Y FRÍA) TECNOLOGÍA. Cada vez que mencionamos la palabra innovación, nos solemos remitir erróneamente a batas blancas, laboratorios, tubos de ensayo,... read more ›
CANNES LIONS EDIT ECUADOR 2016 Brands with a Purpose - Guayaquil - September 2016 Brands with a Purpose: A blunt speech at the Cannes Lions Edit Ecuador about Human-Centered value propositions and how... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - El Salvador - September 2016 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance... read more ›
Fotografía por Ryan McGuire   Mucho se habla de innovación, es una de las palabras de moda. Y junto con la palabra emprendimiento, son el mantra de las secretarías y ministerios de economía del mundo, basta escuchar un rato... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - El Salvador - August 2016 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance through... read more ›
CAMPUS PARTY 2016 Where Good Ideas Come From - Guadalajara - July 2016 Good ideas for successful startups are not a matter of good luck. It is all about generating desirability through satisfying unmet needs. In... read more ›
CAMPUS PARTY 2016 Unsolicited Pieces of Advice from Entrepreneuras.com - Guadalajara - July 2016 Ivan Babic shares unsolicited pieces of advice from his comic entrepreneuras.com at Campus Party 2016 in Guadalajara,... read more ›
POSiBLE MEXICO MARKETING WORKSHOP - Mexico City - July 2016 Ivan Babic leads the marketing workshop for POSiBLE Mexico, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa. "Marketing is no... read more ›
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM) Trends-Driven Entrepreneurship - Mexico City - 2016 Ivan Babic shares his vision on how to evaluate and enhance the potential of an idea for a startup. It is all... read more ›
GRUPO FNX Great Minds - Mexico City - 2016 Ivan Babic shares his experience in life and businesses, a personal tale full of failures and success stories. Grupo FNX (entrenamientofenix.com) is a human... read more ›
RED BULL Creative Meeting - Coolhunting Session - Mexico City - June 2016 A bit of inspiration for Red Bull Creative Meeting. Becoming a Coolhunter in 3 steps: 1. Meet some trends, 2. Get out of the building... read more ›
TELEVISA FRACTAL POSiBLE - Mexico City - 2016 Ivan Babic is guest at the program FRACTAL POSiBLE on Televisa. The idea: to evaluate two elevator's pitches sent to the program. A video full of insights on how to... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Workshop: Ideas for Startups - Mexico City - May 2016 Every entrepreneur is on a personal quest for making his great idea succeed. But not all entrepreneurs have a great idea, nor... read more ›
Business as Unusual has a new partner: POSiBLE Mexico, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa, looking for the best high-impact startups all over the country. We are evaluators, and we have... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Workshop: Ideas for Startups - Mexico City - 2016 Workshop: Ideas para Startups Cómo idear y reconocer una buena idea de negocio cuando la tienes enfrente, y cómo mejorarla a través... read more ›
GRUPO FNX Unsolicited Pieces of Advice for Entrepreneurs - Mexico City - 2016 Ivan Babic shares 10 unsolicited pieces of advice for entrepreneurs coming from his own experience in life and business. Take them...... read more ›
In the HUMAN-CENTERED approach, the real value of an idea relies on the impact it has on people's lives. In that sense, we can use the VITAMIN or ASPIRIN metaphor to understand if an idea is good or not, understanding that a GOOD... read more ›
In partnership with Academia Mexicana de Creatividad, we are redirecting all the creative potential of Mexico to the entrepreneurship world, so needed of good ideas. see pictures... read more ›

CÁMARA DE COMERCIO MÉXICO COLOMBIA Innovate or Die - Mexico City - 2016 Ivan Babic shares his vision on what's stopping innovation, why to innovate for survival, and how to do it right. Cámara de Comercio México... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Startup or Die - Mexico City - January 2016 Ivan Babic talks to creatives and students about the main reasons he abandoned his advertising career to become an entrepreneur,... read more ›
GRUPO FÓRMULA START MÉXICO - Mexico City - December 2015 An unusual appearance in usual media. Start Mexico, a TV program about entrepreneurship, invited us to talk about our Unusual Methodology, and the value of... read more ›
INADEM - SEMANA DEL EMPRENDEDOR 2015 Unusual Stand - Mexico City - October 2015 The best week of our lives. Six days learning, teaching, listening, giving and receiving. Meeting good friends. A great gift to be... read more ›
INADEM - SEMANA DEL EMPRENDEDOR 2015 The typical mistakes of entrepreneurship - Mexico City - October 2015 Business as Unusual pointing out 'The Typical Mistakes of Entrepreneurship' at La Semana del Emprendedor... read more ›
UNIVERSIDAD ANÁHUAC 12º Congreso Internacional Diseñar para la Humanidad - Mexico City - 2015 A brief but blunt speech for the students of the Design Faculty of Universidad Anáhuac. Entrepreneurship is about you... read more ›