campus party - where good ideas come from

good ideas for successful startups are not a matter of good luck. it is all about generating desirability through satisfying unmet needs.

in the human-centered entrepreneurship methodology, good ideas for growing world-class businesses are identified and enhanced through mentality and behavioral trends.

the 3 steps proposed for having good ideas:

  1. fall in love with a problem (or an unmet need)
  2. fall in love with the market (your future market, through trends)
  3. fall in love with data (and never with your idea)

mexico 2016