Back to the Roots


We believe in win-win situations. We challenge the deteriorated ways of education and making businesses. We want to go back to the good human values, where ‘being’ and ‘doing’ is more important than ‘having’, and where we can all achieve a better life as a trustable global tribe.


Grandmothers are the repository of family culture and identity, and everyday millions of grandmothers all over the world pass down their heritage to their grandchildren. Enoteca María started several years ago with Italian grandmothers from different Italian regions cooking their own menus on a rotating schedule. In July 2015, the natural next step was inviting grandmothers of different countries and cultures to cook at the restaurant. And it has been a hit since then!

Back to the Roots - Enoteca María


B Corps are for-profit companies redefining the concept of success in business. Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. But collectively, B Corps lead a growing global movement of people using business as a force for good. Through the power of their collective voice, one day all companies will compete to be best for the world, and society will enjoy a more shared and durable prosperity for all.

Back to the Roots - B-Corps


Implementing the human-centered approach in businesses means to be empathetic and congruent. That is how we nailed our tagline, FOR THE GOOD OF PEOPLE, as a way to express that whenever you understand people’s needs and act towards solving them problems or enhancing their lives, you have at least the first part of success for granted. Value propositions occur within consumers, who ultimately are looking for good things in their life. At the end, every successful business is about an exchange of value, an exchange of goods.

Back to the Roots - Business as Unusual


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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