Blurred Lines (On/Off)


There is no frontier now between our face-to-face life and our digital universe. Our offline life triggers the search for more value and meanings online, and viceversa. The smartphone is our best ally and an extension of ourselves.


Google Goggles is an image recognition mobile app developed by Google, used for searches based on pictures taken by handheld devices. For example, taking a picture of a famous landmark searches for information about it, or taking a picture of a product’s barcode would search for information on the product, adding an information layer on every image you capture with your smartphone.

Blurred Lines (On/Off) - Goggles



The evolution of the Google Goggles project: instead of taking a picture with your smartphone to receive information from Google, you’ll have information all the time in front of your eyes with this special lens always connected to your phone and the internet.

Blurred Lines (On/Off) - Google Glass


When Kinect was launched in 2010 it was a revolutionary way of controlling devices using gesture recognition. The way it recognizes and converts people into useful vectors/dots for apps is amazing, enabling lots of different kind of controls over technology. Nevertheless, as technology has evolved many of its functions can now be achieved with just a simple camera, it was discontinued in 2017 by Microsoft.

Blurred Lines (On/Off) - Microsoft Kinect



Opening the mic of your smartphone for listening to music and recognizing a song? That’s exactly what SoundHound does in a very accurate and flexible way (you may even hum or whistle a melody with good chances to get the recognition from the app).

Blurred Lines (On/Off) - SoundHound


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a human-centered perspective by our partner Andrea Lobo.


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