Busy Parenthood


We wonder if we are spending the right amount of time with our children, we feel guilty and try to compensate our absence. We are always busy. We are looking to have it all: financial well-being, ideal work situation and a perfect family.


Since the babyboomers generation, the TV set was part of the family, like a nanny to entertain kids. That trend kept growing and since the popularization of the internet, the audiovisual platforms, and the smartphones/tablets industry, new needs became crucial. One of them is the possibility to censor and filter the results and contents that kids will have access to. Youtube Kids is an app that handles specifically that issue: how to limit what my kids can see while I’m not watching behind their shoulder.

Busy Parenthood - Youtube Kids



It’s comforting when big technology companies recognize the fact that kids need to be supervised and help parents in that task. Kiddle, promises to keep kids safe in their internet searching. Powered by Google Safe Search, of course they can’t shield kids from everythin, but at least they try. Once children get past the thrill of typing in naughty words (specially when they start using internet on their own), they’ll actually look up subjects that interest them. And when they do, Kiddle’s got their back.

Busy Parenthood - Kiddle



Khan Academy offers practice exercises, instructional videos, and a personalized learning dashboard that empower learners to study at their own pace in and outside of the classroom. They tackle math, science, computer programming, history, art history, economics, and more. Their math missions guide learners from kindergarten to calculus using state-of-the-art, adaptive technology that identifies strengths and learning gaps. It is the kind of website you may want your kids to navigate a lot and entertain with.

Busy Parenthood - Khan Academy



Affordable laundry services save parents valuable hours, which can be spent with their children, studying further and reading together. Libromat creates a community of learning, a paradigm shift in parental education, an amazing way to facilitate learning through laundry. Supportive book-sharing is about having a stimulating, rich and rewarding interaction between an adult and a child over a picture-book. Children’s (and parents) enhance their linguistic development, ability to sustain their attention, concept development and social understanding.

Busy Parenthood - Libromat



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a human-centered perspective by our partner Andrea Lobo.


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