Experience Economy


Experimentalism is aspirational and fun. We have a desire to “do”, rather than to “have”. We’ve got the basic things. We want the next thing: the story that comes with it. We are always looking for “you-had-to-be-there” types of moments that add meaning and value to our life.


Everyone knows that going to Disneyland is an unforgettable lifechanging experience. Everyone gets involved into the magic of that strange kingdom full of characters, stories and memories of our childhood and our whole life.

Experience Economy - Disney



Blindekuh is a restaurant where meals are served in the dark. The name is derived from “Blinde Kuh” (blind cow), the German name for Blind man. No lights are allowed inside a blindekuh. Meals are served by blind and visually impaired people. The dark restaurants are a project of the Blind-Liecht foundation, who works to create employment opportunities for blind and visually impaired people. The original restaurants are located in Basel and Zürich, Switzerland. The restaurant concept has subsequently been replicated elsewhere, including London, Paris, Sydney, Amsterdam, Tel Aviv, Beijing, and Vancouver as restaurants and multiple cities in the United States as special events.

Experience Economy - Blindekuh



Airbnb has disrupted the hospitality industry forever. How to compete with a traditional approach to their crowdsourced business model? It allows their users to have the most versatile and unique experiences, ranging from staying one night in a middle-age castle or an abandoned ship, to the possibility of sleeping in a tree house or under the stars.

Experience Economy - AirBnB



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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