Modern Masculinity

 

We are more in touch with our emotions and feel more openness to express who we are on the inside to the outside. We want to be more involved in household chores and parenting, and not only be providers.
 

MEXICO CITY INTERNATIONAL AIRPORT BATHROOMS

For those of us who are very involved fathers, you may have noticed that more and more male public bathrooms have incorporated the changing diapers station. In the image, one of the many bathrooms at Mexico City International Airport. And this is happening worldwide.

modern masculinity - male bathrooms diapers changing station

cnn.com

DOVE MEN CARE

More and more traditional helthcare brands are looking towards specific solutions for men.

modern masculinity - dove men care

dove.com

MADMEN

A barbershop in Bogota. Serving and pampering the new men with glam and testosterone.
A lot of experiential and design, Heineken and Jack Daniels.

modern masculinity - madmen

facebook/madmenbarberia

ASAN

Body Shampoo for Men: Hair, Body & Balls, presented as a typical women shampoo commercial combined with images of a man taking a shower.

modern masculinity - asan

asan.no

OLD SPICE

Old Spice relaunch a few years ago rescued the concept of the traditional man, man, who behaves as a man, talks like a man, acts as a man, and smells like a real man.

modern masculinity - old spice

oldspice.com

 

Click here to see more Mentality & Behavioral Trends for value creation by Business as Unusual.

If you want the printed version of our deck of trend-cards, full of insights and needstates, contact us at hello@unusual.business