Society is now too fluid and “natural” conventions are collapsing. We are not defined by age, gender, race, occupation, beliefs, income, nationality, sexual preferences or location. We are individuals in a global community. Do not rest in assumptions, you better see into our behaviors, preferences, attitudes, problems and needs. Demographics are dead, and we celebrate the new normal.


Cheerios launched this apparently innocent commercial showing a bi-racial couple. It generated huge controversy and conversation, bringing again the racial issue to media.

post-demographics - cheerios


In order to be as inclusive as possible, Facebook included a list of 58 (and counting) different genders so you can choose your own.

post-demographics - facebook genders


On the left, a NATO picture showing the first “ladies” of each country, and the first gentleman of Luxembourg, Gauthier Destenay, husband of gay Prime Minister Xavier Bettel. On the right, Brigitte Macron, wife of Emmanuel Macron, president of France, is 24 years older than him. If politics are a representation of people, this is happening now.

post-demographics - first ladies


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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