Seekers

 

We are easily influenced. We are exploring and yearn to find meaning. We want to be guided and find role models. We want to connect with something bigger than ourselves.
 

NIKE

What could easily be a boring functional sports brand, has become an inspirational guide to many. People want to be guided, inspired, and that’s exactly what Nike has achieved with their JUST DO IT mantra.

seekers - nike

nike.com

IGLESIA UNIVERSAL DEL REINO DE DIOS

After working many years at the Lottery of Rio de Janeiro (Brazil), Edir Macedo discovered that the real business was not winning the lottery: what people buy is hope. So he decided to found a church, that has now many international branches especially among Latinamerica. Their mantra “Pare de Sufrir” (stop suffering) has a huge recall with people. They have expanded a brick empire (they own all their buildings) among hundreds of cities in different countries.

seekers - pare de sufrir

wikipedia/article

SIMON SINEK: START WITH WHY

People don’t buy WHAT you do… they buy WHY you do it. A good story connects beliefs, so people don’t really follow you, nor your brand, nor your message, they actually show up for themselves.

seekers - simon sinek

startwithwhy.com

MARA SALVATRUCHA

Founded in the early 1980’s in Los Angeles, the Mara Salvatrucha has become an international criminal gang with a very successful model: they “adopt” (recruit) orphans and homeless kids and give them a shelter, food, and a family, a sense of belonging, for the first time in their lives.

seekers - mara salvatrucha

wikipedia/ms-13

 

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