Stressed Society


Time is limited but our tasks are not. Fast equals success. We thrive on performance, comparison and achievements. We multitask. We have become more impatient and impulsive, always under pressure and with no time to spare. For us, time is of the essence and immediacy is key.


We all know making hand-crafted artisanal coffee is of unbeatable quality and flavor. We all know that buying half a kilogram of coffee is very cheap, and that you may prepare dozens of cups of coffee with it. But we all know it takes time, so rather we prefer a one-click immediate experience to have our coffee ASAP.

stressed society - nespresso


What happens when you open the Uber app in a centric location such as Angel de la Independencia in Mexico City? Dozens of cars available around you, less than 5 minutes away. And even 5 minutes can seem a lot in our stressed society, so we may even cancel that request to see if another car is available in less time. We don’t have time to waste. Time is a non-renewable resource and we know it!

stressed society - uber


You may think you know what an addict looks like – but growing numbers of suburban mothers are becoming hooked on prescription drug Adderall in the battle to be the perfect mom. Women across the US are turning to medication used to treat attention deficit hyperactivity disorder (ADHD), which gives them the energy to keep up with the frantic pace of their lives. They admit to stealing the drug from their children (diagnosed with ADHD).

stressed society - adderall



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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