The Power of the Story

 

We generate a more genuine and committed connection with a well-told-real-story than with a product or service itself. There has always been a fine line between speaking and being heard: storytelling. Tell us a story and let’s make it a dialogue!
 

THE ELEPHANT HOUSE

The Elephant House would probably be “just another coffeeshop” in Edinburgh. Except for this piece of story: is the place where J.K. Rowling sat down and wrote the Harry Potter saga.

the power of the story - the elephant house

elephanthouse.biz

THE MOST HEARTBREAKING PHOTO OF 2015

It’s a story we’ve all heard hundreds of times: a boat with refugees sank in the Mediterranean Sea and dozens drowned. But this time something special happened. The story was an image of a drowned kid, so blunt the world couldn’t escape to its typical indifference. The result was a Syrian refugee crisis: thousands of people around the world manifested and pushed their governments to open their frontiers to them.

the power of the story - syrian boy drowned

time.com

TOMS

For TOMS’ business model, telling a good story is paramount. Its “one for one” promise demands lots of show-and-tell on how they are actually helping others (for real) with your contribution.

the power of the story - toms

toms.com

ROMAIN JEROME: TITANIC DNA

How can you multiply by 10x the price of a luxury wrist watch? Easy: add a tiny piece of rusty metal… from the hull of the Titanic. Then it becomes much more than a watch, a true piece of history in your wrist, a great story to tell and showoff with your friends.

the power of the story - romain jerome titanic dna

romainjerome.ch

SIMON SINEK: START WITH WHY

People don’t buy WHAT you do… they buy WHY you do it. A good story connects beliefs, and from that level buying decisions are easier to take.

the power of the story - simon sinek

startwithwhy.com

 

Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.

 

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