The Pursuit of Happiness

 

The pressure to be happy is everywhere and we all pursuit it. We can’t control life circumstances, but we can control our thoughts and behaviors. We describe happiness as an emotional and mental state of well-being, where a long-lasting sense of peace, fulfillment and contentment is the result. Happiness is a consequence and not a goal, and it is accessible to all.
 

PROZAC

In times we all are looking for “happiness”, a bit of pharmaceutical help is appreciated. Prozac, the best-seller drug from Eli Lilly Laboratories, is a strong antidepressant. Instead of finding and treating the psychological causes for depression just take the pill, forget about the symptoms, and be “happy”.

the pursuit of happiness - prozac

wikipedia/fluoxetina

TAL BEN-SHAHAR

Tal Ben-Shahar is an American and Israeli teacher, and writer in the areas of positive psychology and leadership. As a lecturer at Harvard University, Ben-Shahar created the most popular course in Harvard’s history. He has subsequently written several best-selling books such as Happier, and Being Happy, which have been translated into 25 languages.

the pursuit of happiness - tal ben-shahar

happier.tv

COCA-COLA

Coca-Cola has successfully demonstrated through the years that people is looking for happiness as an ideal in their life. They have switched in the last 50 years over several campaigns around that same ideal, making the brand almost a synonym of the word: Coca-Cola = Happiness.

the pursuit of happiness - coca-cola

coca-cola.com/choose-happiness

 

Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.

 

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