Unplug Me


We are too dependent on the internet, but frequently it feels like a job just to keep up with all these chats, emails, alerts, posts and notifications. Everybody expects us to be available 24/7. We are overwhelmed! We want to be present and enjoy our offline world. We need time to process and ponder about all. We want to disconnect to reconnect.


The Sabbath Manifesto was developed in the same spirit as the Slow Movement, slow food, slow living, by a small group of artists, writers, filmmakers and media professionals who, while not particularly religious, felt a collective need to fight back against our increasingly fast-paced way of living. The idea is to take time off, deadlines and paperwork be damned. The National Day of Unplugging is a 24 hour period – running from sunset to sunset – and starts on the first Friday in March. An adaption of our ancestors’ ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones.

unplug me - the sabbath manifesto



The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. KitKat created a Free No-WiFi Zone. In a radius of 5 meters, they blocked all signals so people could escape e-mails, updates, tags or likes. Instead, people could enjoy a good old newspaper or a hardcover book. Some even had a real conversation.

unplug me - kitkat no wifi zone



Electronic distractions have found their way at every meal time which hinders quality time and bonding among family members and friends. The proposal from The Manhattan Fish Market? ‘Unplug’ and disconnect to reconnect with your loved ones! At least during your meal.

unplug me - the manhattan fish market



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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