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Search results for "unusual"

THE WHEEL is one of our proprietary methodologies for Human-Centered Value Creation and agile innovation. Its principles rely on these three pillars: FOCUS HUMAN-CENTERED SIMPLE Our... read more ›
UNUSUAL CENTRAL AMERICA Guatemala Offices - july 2019 Since July 2019 we've opened our offices in Guatemala City to manage the Central American market. This new operation handles the full roster of unusual services,... read more ›
We are an innovation consulting, digital transformation, and startups development agency, specialized in developing world-class business ideas for the good of the people. We believe in the human-centered approach, that is,... read more ›
UNUSUAL ACADEMY: Conferences & Workshops from a Human-Centered Perspective. We love to change minds. See our set of conferences & workshops about the human-centered approach, innovation, startups, digital... read more ›
  In Debt We Trust   We live in debt. The premise is irresistible: enjoy today, pay tomorrow. If we can “afford” the minimum payment, we go ahead and buy. Give us innovative payment options and methods. At the end,... read more ›
Human-Centered Value Creation https://www.youtube.com/watch?v=ZffKvkz6ULI Value is a subjective measurement unit that people assign to those things that satisfy their needs or affect them positively. Ergo, there's no chance for... read more ›
20 Unsolicited Pieces of Advice for Entrepreneurs & Innovators Enjoy the most useful advices from Paco Ceo, the main character of the international comic entrepreneuras.com Directed to: entrepreneurs, investors and... read more ›
Decoding Digital Marketing We all are digital creatures, we use digital tools and technology in every second of our daily lives. Nevertheless, when given the task of planning a digital marketing strategy, we feel like cavemen. We... read more ›
Human-Centered Creative Innovation Every successful innovation comes from a human-centered approach. That is, instead of starting from what you do, you should ask what is needed out there, what problem needs to be solved, what aspect... read more ›
Human-Centered Entrepreneurship Every successful startup we know is not a matter of luck. They come from a human-centered approach, riding the rising trends of what’s needed (and feasible) in the world nowadays. Directed to:... read more ›
Becoming a Trendwatcher Trendwatching (also called coolhunting) is about spotting the trends on the rise out there, seeing them in action, how people live them, and how other brands, institutions and governments are taking advantage... read more ›
The Art of Storytelling In an infoxicated world, where every brand shouts at the same time and the new consumer has chosen selective deafness, the only way to be noticed and remembered is by telling good stories. Come and learn with... read more ›
The Art of Negotiation Every successful negotiation is about the resolution of a conflict between 2 parts, a difference between the initial positions/offers on each side that can be solved creatively. We have transformed the famous... read more ›
Innovation-Driven Business Learn the basics on how to plan for the future and build the creative environment and processes to transform your business into an innovation-driven business. Directed to: managing directors, marketing,... read more ›
Unique Value Propositions Marketing is not longer about creating something and then solving how to sell it through communications. Learn what is value, and how to create things people need, desire and recommend to their... read more ›
Brands with a Purpose Most of the problems of 21st-century brands can’t be solved through communications or hard selling techniques. People are looking for more than just a transaction. Get inspiration on where to focus your brand... read more ›
Never Fall in Love with an Idea Because love is blind, and it won’t let you see if your idea is one of those condemned to die before the second year of existence. Learn how to evaluate an idea, validate it, enhance it to make it... read more ›
Moments-Based Marketing Strategies In an infoxicated society, marketing is no longer about interrupting, but adding value to the consumers. Learn how to articulate an attractive value proposition and insert it properly and timely... read more ›
Where Good Ideas Come From Learn how to create and evaluate good ideas, based on the news, real insights, common problems and unmet needstates. Directed to: managing directors, entrepreneurs and marketing executives. Unusual... read more ›
When you are just about to begin, but you don't even have a clue about where to start. That is, you want to be an entrepreneur, but you don't even have an idea. Some people call this stage PRE-INCUBATION. IDEAS: What's needed out... read more ›
When you already have an idea, and maybe some partners, but you need business coaching to understand what's the real value and the best strategy to make it real. In the entrepreneurship argot this is called STARTUPS... read more ›
When you already have a startup going on, but not really sure if it's achieving the best results. You want to grow it at an accelerated pace. This is normally called BUSINESS ACCELERATION or STARTUPS ACCELERATION. IDEAS: How can we... read more ›
When you already have an established business, but you want to have some light and advice about where to evolve it, how to take it to the next level. This is called BUSINESS TRANSFORMATION. IDEAS: How can we take our ideas to the... read more ›
The best way to create value from scratch, or evolve your company, ideas, and talents to a better place, is to do it from within. While you may hire all the help you can (DIFM, Do It For Me), the best way is to get some help to facilitate... read more ›
Successful Startups Explained Look at success as a matter of creating things people want and finding ways people are willing to pay for that value. Learn from the great stories behind successful startups and brands we all... read more ›
Office Hacks (for Hyper Productivity) We all have office experience, we all know how to use our daily tools: we send emails, call meetings, multitask, handle queues and delegate. But do we know how to do it properly? Learn some... read more ›
Behavioral Trends on the Rise Discover what is happening out there, what new groups of consumers are on the rise, and what are their needs. Directed to: managing directors, marketing, sales & innovation executives. Unusual... read more ›
The Typical Mistakes of Entrepreneurship A blunt speech to foresee the typical mistakes in the world of startups and how to avoid them. Directed to: entrepreneurs, investors and accelerators. Unusual Academy: All our contents... read more ›
I Fell in Love with Data. Learn the language of hard-data for evaluating ideas and innovation projects, how to obtain it and how to make a bottom-up approach for investors and financiers. Directed to: entrepreneurs and marketing... read more ›
Innovate or Die. Surviving in the new world through continuous adaptation. Learn about the small revolutions that are breaking paradigms and challenging all the industries, including yours. Directed to: managing directors and all... read more ›
Partnership with Entreprenup, changing paradigms and democratizing entrepreneurial and innovative thinking. We support them as speakers in different of their top-level events: Winnovation, Mastergrind and Givers Disruptive. Mexico... read more ›
INCCrowded is the Startup Festival of the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) Campus Guadalajara, organized by Zona Ei and INCmty. An open space to generate connections and show business projects among... read more ›
In partnership with Universidad Nacional de Colombia (UNAL), Universidad Nacional Autónoma de México (UNAM) and RedEmprendia, we are nurturing and strengthening the entrepreneurship and innovation ecosystem among universities,... read more ›
RedEmprendia is a university network that develops international programs to support the creation, growth and consolidation of businesses based on talent and knowledge generated at the University. Formed by 28 universities from 8... read more ›
Creative branding, naming, logos, creative campaigns, vision, mission & value development for your business, products, platforms & services. We are great brand creators, always finding an inspirational way to communicate what your... read more ›
Web design, community management, social media administration, newsletters, blogs, videos & content and digital assets management & creation. We are experts in creating content marketing strategies and in the management of your... read more ›
A full digital transformation consulting to adapt your business to get the most out of the post-digital era, establishing digital adoption strategies and step-by-step processes. Post-Digital transformation is about our own personal... read more ›
Our list of marketing services comes in a full range of involvement options, depending on the needs of your organization, brands, products & services. From creativity & brands creation, to campaigns activation, marketing strategies and... read more ›
A Human-Centered shift of paradigm for Ogilvy's creative and planning teams, learning in a 2 days workshop how to create value for their customers with our Moments-Based Marketing model and the Storytelling matrix. Guatemala City,... read more ›
UNIVERSIDAD NACIONAL DE COLOMBIA (UNAL) Human-Centered Value Creation Workshop - September 2019 Andrea Lobo and Ivan Babic share with UNAL students, teachers and mentors their vision on how to create real... read more ›
WORLD SUMMIT AWRDS (WSA) Judge - 2019 Ivan Babic is Paraguay judge for the World Summit Awards in 2019. The World Summit Awards are a unique awards system, selecting and promoting local digital innovation to... read more ›
OGILVY GUATEMALA Digital Storytelling Workshop - July 2019 A Human-Centered journey through marketing & communications methodologies, including a storytelling approach to the art of creating on/offline... read more ›
MCDONALD'S CENTRAL AMERICA Human-Centered Value Creation - July 2019 Introduction of the Human-Centered approach and Value Creation techniques to the marketing & innovation team at McDonald's Mesoamérica (Central... read more ›
Marketing and brand consulting for Familias Quánticas, a NGO specialized in helping families to manage and overcome child cancer and leukemia, using our Storytelling methodology. Visit them at familiasquanticas.org Guadalajara,... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Human-Centered Value Creation (Puebla - 2019) A workshop in Puebla, Mexico for teachers and mentors from the incubators of the Tecnológico de Monterrey in... read more ›
ENTREPRENUP - MASTERGRIND Human-Centered Value Creation (Mexico - 2019) We had a great time last night giving our conference "Human-Centered Value Creation" in Entreprenup Mastergrind. Thanks to Entreprenup and... read more ›
MASSCHALLENGE MEXICO Mentors Panel (Mexico - 2018) A conversation with Masschallenge entrepreneurs about how to take the most out of the startups acceleration program, the mentorships, and how to create killer... read more ›
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM) Human-Centered Value Creation Workshop - June 2019 Andrea Lobo and Ivan Babic share with UNAM students, teachers and mentors their vision on how to create real... read more ›
Inspirational Conferences about the human-centered approach, value creation, marketing, innovation & behavioral trends in different industries & markets. Inspirational lectures, speeches and conferences about worldwide Behavioral... read more ›
Trendwatching, value creation, ideation & problem solving techniques, using our behavioral trends & agile ideation methodologies. Inspirational workshops for brands and universities, teaching employees and students on how to do... read more ›
Generate new ideas & human-centered value propositions for your business in an easy 1 / 2 / 3 approach that will boost your teams creativity. Ideation workshops using THE WHEEL, our methodology for agile innovation. Facilitation in 3... read more ›
Design your strategic marketing plans based on market trends & innovation methodologies. Design the trajectory of your company for the next years using worldwide trends to detect opportunities, and innovation techniques/methodologies to... read more ›
Full transformation of companies into Exponential Organizations using our 10 STEPS approach to an Innovation-Driven Business Transformation, involving human resources, innovation, marketing, sales, products, operations, business model,... read more ›
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM) Human-Centered Value Creation Workshop - May 2019 Andrea Lobo and Ivan Babic share with UNAM students, teachers and mentors their vision on how to create real... read more ›
MASSCHALLENGE Startups Evaluation & Mentoring 2019 Evaluation, Judging, Mentoring and Coaching for MassChallenge startups in Mexico, London and Tel Aviv. MassChallenge - masschallenge.org Mexico City, Mexico - May... read more ›
New partner, Central by Speakers Mexico, to handle our conferences, speeches and lectures about Human-Centered value creation, innovation, startups and marketing. See more at: - speakerscentral.com/conferencistas/andrea-lobo -... read more ›
Marketing and business consulting for Big Mountain, a business consulting firm specialized in process eficiency and business results for SMBs in Mexico, using our Human-Centered Value Creation and Moments-Based Marketing... read more ›
Andrea Lobo There’s people in this world with a natural ability to empathize with others and fully understand them within the fraction of a second. There’s people with the superpower to foresee the future and predict how people... read more ›
Ivan Babic “If everything you do, you do it FOR THE GOOD OF PEOPLE, you will find the congruence in your life that allows you to create desirable and profitable world-class business ideas, and become a better human being in the... read more ›
PEPSICO LATIN AMERICA Human Decoded (Cancun, Mexico - 2019) Human Decoded: a journey to explore the depths of the human beings, to understand the human behind the consumer. An interactive art exhibition created with... read more ›
INC CROWDED & INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Human-Centered Value Creation (Guadalajara - 2019) INC CROWDED is the Startup Festival of the Tecnológico de Monterrey Campus Guadalajara,... read more ›
Leo Rodríguez Visionary Leader, bringing over 20 years of experience in business transformation, for national and transnational corporations. Recognized by his skills to build and develop high-performance teams. High adaptability... read more ›
PEPSICO LATIN AMERICA Human Decoded (Mexico - 2019) Human Decoded: a journey to explore the depths of the human beings, to understand the human behind the consumer. An interactive art exhibition created with PepsiCo... read more ›
The Human-Centered Approach There was a time in history when you created a product or service and then wondered to whom you will sell it to. The maximum business premise was: expand your offer and the demand will naturally come... by... read more ›
For the past years we have focused on creating a post-demographic human-centered view on people. We have come with this set of Behavioral Trends to group and cluster human beliefs, behaviors, insights and needstates. Therefore, you can... read more ›
RC CORPORATIVO Inovation-Driven Business (RCforum - 2018) Meeting and discussion with business directors and CXOs to discuss the future of Mexico and the business world, how to adapt and survive, and how to transform... read more ›
HOST-A-PET Winner Masschallenge (Mexico 2018) CELEBRATION MODE ON! We are very excited and proud of our client HOST-A-PET for winning the FIRST PLACE in the largest and most important business acceleration... read more ›
GLOBAL ENTREPRENEURSHIP WEEK Human-Centered Value Creation (Mexico - 2018) Thank you Leankd and Alex Rossetti for inviting us to participate in the "Global Entrepreneurship Week" to share our Human-Centered vision... read more ›
We are speakers and judges for the Festival de Antigua, the most important event in the region where we celebrate and award creativity and ideas as the necessary inspiration to change this world into a more human and better place for... read more ›
Alignment, decodification and experientials of consumer segments from a Human-Centered post-demographic perspective, including trends, insights, needstates, passion points, behaviors and value perception/creation. A deep understanding... read more ›
FESTIVAL DE ANTIGUA Human-Centered Creative Innovation (Guatemala - 2018) Times have changed and so has the balance of power in the business world. Today people have the power to decide whether a brand is going to... read more ›
BOOKING.COM Human-Centered Creative Innovation (Cancun, Mexico - 2018) A lecture and open discussion with Ivan Babic about the future of the travel, accomodations, and restauration industries, including: behavioral... read more ›
AKUA CAPITAL Team Coaching & Office Hacks for Hyperproductivity (Malinalco, Mexico - 2018) Team coaching, communications, agreements, team building and office hacks for hyperpoductivity. A 2-day workshop/offsite in... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Disruptive Ideas Challenge (Semana i - 2018) A full week creating disruptive ideas in traditional categories (food, travel, media, fashion, etc), including... read more ›
Incubation and business coaching for Marea Consulting, a consulting firm specialized in business transformation around diversity and feminine inclusion, using our Human-Centered Entrepreneurship methodology. Visit them at... read more ›
Academic partnership with Dalia Empower. Our partner Ivan Babic shared a funny personal story about failures, many failures, and five expensive lessons worthy to share with every entrepreneur in the world. Mexico City, Mexico... read more ›
Applying the Human-Centered Approach to the hospitality industry for Booking.com clients. What trends, insights and needstates are on the rise, and how is the tourism industry taking advantage of them, including examples of hotels,... read more ›
MASSCHALLENGE MEXICO Human-Centered Creative Innovation (Mexico - 2018) When you want to apply the principles of the Human-Centered Approach to the world of entrepreneurship, startups must first understand people and... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - August 2018 The Art of Storytelling - 2 days workshop. In an infoxicated world, where everyone screams at once and the new consumer has consciously opted... read more ›
DEVÓRAME OTRA VEZ Human-Centered Value Creation (Mexico - 2018) The Human-Centered Approach represents a radical paradigm shift. Originally created as a psychotherapy method, when used in the business world as a... read more ›
CITIBANAMEX Human-Centered Creative Innovation (Summer Camp Monterrey - Mexico 2018) When you want to apply the principles of the Human-Centered Approach to the world of creativity and innovation, brands must first... read more ›
INCUBASOFT Innovation-Driven Business Transformation - June 2018 An open webinar to discuss the future of Mexico and the business world, how to adapt and survive, and how to transform companies into Innovation-Driven... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - June 2018 The Art of Storytelling - 2 days workshop Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics,... read more ›
ESTRELLA ROJA Innovation-Driven Business - Puebla - June 2018 Meeting and discussion with the advisory board of Estrella Roja to discuss the future of Mexico and the business world, how to adapt and survive, and how... read more ›
Celebrating the Oracle Innovation Day: a lecture and open discussion with Oracle's directors and their key clients, about the Human-Centered approach, how to decode it, and how to take advantage of its principles to create real value... read more ›
CHANEL MAKEUP Ideation, Problem-Solving, Innovation Sessions & Marketing Plan Using our innovation methodology GAP & BRIDGES™, and in collaboration with WAVEMAKER and other WPP agencies in Mexico, we facilitated a... read more ›
DALIA EMPOWER Fuckup Nights - How to turn Failure into Success A personal story about failures, many failures, and five expensive lessons worthy to share with every entrepreneur in the world. Fuckup Nights is a... read more ›
THALES MEXICO Innovation-Driven Business - February 2018 Meeting and discussion with Thales Group, a french company, about the future of Mexico and the business world, how to adapt and survive, and how to transform... read more ›
UNIVERSIDAD ESTATAL DEL VALLE DE ECATEPEC (UNEVE) Digital Unbox - Human-Centered Creative Innovation A conference about the Human-Centered approach, how to decode it, and how to take advantage of its principles to... read more ›
ORACLE MEXICO Human-Centered Innovation A lecture and open discussion with Ivan Babic about the Human-Centered approach, how to decode it, and how to take advantage of its principles to create real value for... read more ›
CERVECERÍA CUAUHTÉMOC MOCTEZUMA / HEINEKEN MEXICO Human-Centered Creative Innovation A lecture and open discussion with Ivan Babic about the Human-Centered approach, how to decode it, and how to take advantage of... read more ›
TIERRA DE MONTE The Art of Negotiation (2018) After developing their value proposition in MassChallenge batch 2017, Tierra de Monte hired us for a negotiation workshop with their sales force. The Art of Negotiation... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Bootcamp Semester i (2018) Leveling and updating of the Semester i students at Instituto Tecnológico y de Estudios Superiores de Monterrey in Pachuca,... read more ›

Library Some cool videos & books about the human-centered approach, innovation, marketing and startups, full of insights about the human being. Also some public appearances and publications from our partners Andrea Lobo, Ivan Babic, and... read more ›
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Our roster of innovation consulting services comes in a full range of involvement options. Going from inspirational lectures and conferences about trends, innovation, and the Human-Centered approach, to full organizational transformations... read more ›
CITIBANAMEX Innovation-Driven Business - Leon - October 2017 Meeting and discussion with the advisory boards of Citibanamex clients to discuss the future of Mexico and the business world, how to adapt and survive,... read more ›
  Post-Demographics   Society is now too fluid and “natural” conventions are collapsing. We are not defined by age, gender, race, occupation, beliefs, income, nationality, sexual preferences or location. We are... read more ›
  Robot Love   Personal computers, mobile devices, internet, artificial intelligence, big-data, robots and all kind of systems and machines are an important part of our everyday life. We have come to rely and even depend... read more ›
  70+ Uncertainty   We don’t want to buy into the stereotypical images of the elderly, however we understand the implications of growing old. Reaching retirement has been a major change in our lives with pros &... read more ›
  Beyond IQ   We see extraordinary people everywhere. Geniuses, each one in the dominion of their own talents. The monopoly of single intelligence is crumbling down. We accept there are other kinds of intelligence, so... read more ›
  Lonely People   The breakthrough in communications technology has allowed us to be more connected than before, yet we feel more lonely than ever. We have been replacing face-to-face conversations with shallow... read more ›
  Borderless   As a result of globalization, today we have contact with several cultures, languages and beliefs. This is one of the most nutritious thing we’ve experienced. It challenges our paradigms. It opens our... read more ›
  The Pursuit of Happiness   The pressure to be happy is everywhere and we all pursuit it. We can’t control life circumstances, but we can control our thoughts and behaviors. We describe happiness as an emotional and... read more ›
For our startups development service, we use our own methodology called the HUMAN-CENTERED ENTREPRENEURSHIP. Following a 4 steps approach, always from the consumer's perspective (our HUMAN-CENTERED approach), we are capable of walking... read more ›
New partner, Speakers Mexico, to handle our conferences, speeches and lectures about Human-Centered value creation, innovation, startups and marketing. See more at speakersmexico.com/conferencistas/ivan-babic Mexico City, Mexico... read more ›
  A Natural Life   Science moved by profit doesn’t bring us real solutions, but a dependency. Nature is wise. We want to live holistically and in harmony with the whole. Living naturally is healthier for us while we are... read more ›
  Privacy Please   We are living in an unprecedented condition of ubiquitous surveillance in a data-driven society. The boundary between being private and public is shifting. We voluntarily keep providing and sharing our... read more ›
  Augmented Humanity   Being limited by biology and genetics is old fashion. Physical and mental deterioration are not for us. We deserve a better quality of life. Emerging technologies are giving us the possibility of... read more ›
  Value by Design   We are driven by aesthetics, not boring functionality. We seek and appreciate beauty in our lives, it transforms ordinary into extraordinary. It gives us emotional and intellectual rewards. We use... read more ›
  Entertain-Me   We have restless minds that get bored easily. We pursuit never-ending gratification. Options for entertainment have multiplied. You have seconds to capture our attention or be skipped. Give us something... read more ›
  Me, Myself & I   It’s all about ME and how extraordinary I am. I’m not empathic and caring isn’t my thing. I overestimate my talents and likability. My extreme need for attention and showing-off have never been... read more ›
  The Cheapest or the Plus   We are not loyal customers. We’re always on the quest for the best deals. Superiority claims surround us, but we know is bulls**t. Give us something else, give us real added value, something... read more ›
  Unplug Me   We are too dependent on the internet, but frequently it feels like a job just to keep up with all these chats, emails, alerts, posts and notifications. Everybody expects us to be available 24/7. We are... read more ›
  Stressed Society   Time is limited but our tasks are not. Fast equals success. We thrive on performance, comparison and achievements. We multitask. We have become more impatient and impulsive, always under pressure and... read more ›
  Delayed Adulthood   We want to be free and forever young. We don’t want to be accountable nor responsible. We like improvising. We devote our income to self-improvement and self-indulgence. We feel like permanent... read more ›
CITIBANAMEX Digital Marketing Day - Monterrey - October 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Innovation-Driven Business - Querétaro - October 2017 Meeting and discussion with the advisory boards of Citibanamex clients to discuss the future of Mexico and the business world, how to adapt and... read more ›
CITIBANAMEX Innovation-Driven Business - Puebla - October 2017 Meeting and discussion with the advisory boards of Citibanamex clients to discuss the future of Mexico and the business world, how to adapt and survive,... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Disruptive Ideas Challenge (Semana i - 2017) A joint effort between DrBrand.mx and Business as Unusual. A full week creating disruptive ideas in... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY For the good of people After the earthquake in Mexico City (September 19th, 2017) Ivan Babic shares an inspirational speech with teachers and students... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session Four - July 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning process,... read more ›
MASSCHALLENGE Startups Evaluation & Mentorship 2017 Evaluation, Judging, Mentoring and Coaching for MassChallenge startups in Mexico, London and Tel Aviv. MassChallenge - masschallenge.org Mexico City, CDMX,... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session Three - July 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - June 2017 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance through context. Day... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - June 2017 The Art of Storytelling - 2 days workshop Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics,... read more ›
CITIBANAMEX Digital Marketing Day - Querétaro - June 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session Two - June 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning process,... read more ›
CITIBANAMEX Digital Marketing Day - Chihuahua - June 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
POSiBLE MEXICO Evaluation Panel - Hermosillo - June 2017 Ivan Babic is national panelist and evaluator for POSiBLE, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa. POSiBLE Mexico -... read more ›
POSiBLE MEXICO Evaluation Panel - Chihuahua - June 2017 Ivan Babic is national panelist and evaluator for POSiBLE, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa. POSiBLE Mexico -... read more ›
NATIVO DIGITAL Becoming a Coolhunter - Session One - June 2017 Nativo Digital incorporated our Behavioral Trends, full of Human-Centered Post-Demographic insights and needstates, to their strategic planning process,... read more ›
INXAIT MARKETING SCHOOL The Art of Storytelling Workshop - May 2017 The Art of Storytelling - 2 days workshop Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics,... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - May 2017 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance through context. Day... read more ›
  The Revolution of the On-Demand   We just wish to have what we want, wherever and whenever we want it. We don’t need permanent ownership of anything. We need here & now services and products, that are convenient... read more ›
CITIBANAMEX Digital Marketing Day - Torreon - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Digital Marketing Day - Culiacan - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Startup or die. Emprender o Morir (startup or die), a blunt motivational speech for want-a-preneurs during their entrepreneurship day. Instituto... read more ›
CITIBANAMEX Digital Marketing Day - Veracruz - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Digital Marketing Day - Merida - April 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the next... read more ›
CITIBANAMEX Digital Marketing Day - Hermosillo - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
CITIBANAMEX Digital Marketing Day - Leon - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the next... read more ›
CITIBANAMEX Digital Marketing Day - Puebla - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the next... read more ›
PACHUCA STARTUP WEEK Successful Startups Explained - Pachuca - March 2017 Look at success as a matter of creating things people want and finding ways people are willing to pay for that value. Successful Startups... read more ›
CITIBANAMEX Digital Marketing Day - Guadalajara - March 2017 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to the... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Trends-Driven Entrepreneurship - Pachuca - March 2017 Ivan Babic shares his vision on how to evaluate and enhance the potential of an idea for a startup.... read more ›
CÁMARA ESPAÑOLA DE COMERCIO EN MÉXICO (CAMESCOM) Never fall in love with an idea - Mexico City - March 2017 A short speech about ideas and data, and why you should never fall in love with an idea: fall in love... read more ›
ASOCIACIÓN MEXICANA DE DIRECCIÓN DE RECURSOS HUMANOS (AMEDIRH) The Future of Human Resources - Mexico City - March 2017 A lecture and open discussion with Ivan Babic about the future of human resources, including:... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD - Mexico City - March 2017 Workshop: Ideas for Startups Every entrepreneur is on a personal quest for making his great idea succeed. But not all entrepreneurs have a great idea, nor... read more ›
Innovation consulting and conferences on how the world of business has changed and so the world of human resources, business structures, and corporate governance. Asociación Mexicana en Dirección de Recursos... read more ›
Fotografía por Ryan McGuire   Hablar de digital ya no es trending-topic. En un mundo donde TODO el flujo de información ya es digital, por qué seguimos considerándolo un tema nuevo? Hoy día, todos vivimos la experiencia y... read more ›
Fotografía por Ryan McGuire   NEGOCIOS DIRIGIDOS DESDE LA INNOVACIÓN Mucho se habla de innovación, ya lo hemos dicho, es palabra de moda. Entrar a cualquier corporativo moderno es encontrarse con la palabra innovación... read more ›
STARTUP MEXICO - SWITCH 2016 Trends-Driven Entrepreneurship - Leon - December 2016 Behind every successful startup and consolidated business, there's a huge dose of desirability. That is not a matter of chance, as... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Ideas for Startups - Mexico City - November 2016 Every entrepreneur is on the personal quest of making his great idea succeed. But not all entrepreneurs have a great idea, nor even a... read more ›
  INXAIT Marketing School - Marketing, Storytelling and Innovation Workshops - El Salvador   INXAIT Marketing School and Business as Unusual have signed a long-term agreement to introduce different marketing, storytelling... read more ›
Human-Centered value creation, behavioral trends, marketing, social media, innovation & entrepreneurship workshops and conferences at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Campus Hidalgo, Edomex,... read more ›
Entrepreneurship workshops at Universidad Juárez Autónoma de Tabasco. See pictures at: https://unusual.business/project/universidad-juarez-autonoma-de-tabasco-jornada-de-emprendimiento-universitario-october-2016/ Villahermosa,... read more ›
CENTRAL CERVECERA DE COLOMBIA Heineken Innovation Sessions - Bogota - November 2016 Ideation, marketing and innovation sessions for Heineken in Colombia and the beer market in general, based on global and local... read more ›
STARTUP MEXICO Interview with Ivan Babic - Mexico City - November 2016 Interview with Ivan Babic about the two faces of entrepreneurship in Mexico. Startup Mexico - startupmexico.com Mexico City, CDMX, Mexico -... read more ›
CITIBANAMEX Digital Marketing Day - Mexico City - November 2016 Small and Medium Businesses in Mexico are looking for knowledge on how to take more advantage of the digital world. Citibanamex is helping them get to... read more ›
INSTITUTO TECNOLÓGICO DE NUEVO LAREDO Innovation-Driven Business - Nuevo Laredo - October 2016 A conference and a workshop on how to create an Innovation-Driven Business using our 10 steps approach and our agile... read more ›
UNIVERSIDAD JUÁREZ AUTÓNOMA DE TABASCO Jornada de Emprendimiento Universitario - Villahermosa - November 2016 Emprender o Morir (startup or die), a blunt motivational speech for want-a-preneurs during their... read more ›
  Animal Love   We are more eco-friendly and supportive of sustainable causes, primarily the ones that protect animals because they are innocent and defenseless creatures. We are pet-lovers! Pets are more than... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - El Salvador - October 2016 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance... read more ›
  Busy Parenthood   We wonder if we are spending the right amount of time with our children, we feel guilty and try to compensate our absence. We are always busy. We are looking to have it all: financial well-being,... read more ›
  The Era of Subscription   We are willing to make a continuous commitment with your brand or services if you give us added value in exchange. When we subscribe to a service, we feel more compelled to use it routinely... read more ›
  Carpe Diem   If not now, when? We want to seize the day. We like to enhance every activity we do. We don’t like to waste our time. We want to experience and savor life and get the most out of it.  ENJOY THIS... read more ›
  Big Data Generating More Value   Data is everywhere, we create it and we consume it. We leave an increasingly trace of information which we all can use and analyze. As consumers and providers, we want to collaborate to... read more ›
  A Life in the Cloud   All our data is compiled in an ubiquitous space where is automatically backed up and synced, and for us to keep private or share. It is portable and accessible to us 24/7/365 from any of our... read more ›
  Social Omnipresence   We now exist on multiple mobile-based platforms and have a comprehensive digital identity. Human emotions have evolved, and so the ways we can communicate them to the rest of the world. Every day... read more ›
  Back to the Roots   We believe in win-win situations. We challenge the deteriorated ways of education and making businesses. We want to go back to the good human values, where ‘being’ and ‘doing’ is more... read more ›
  Quantify Me   We are always on the quest for personal enhancement. However, we can suffer from lack of motivation, poor time management, loss of focus, etc. We need help to set goals and monitor our personal... read more ›
  Blurred Lines (On/Off)   There is no frontier now between our face-to-face life and our digital universe. Our offline life triggers the search for more value and meanings online, and vice versa. The smartphone is our... read more ›
  Fear of Missing Out   We should be able to exhaust all the opportunities we want and keep alternatives open all the time. We put an emphasis on that which we have not yet attained, but desperately want to. We want it... read more ›
  Experience Economy   Experimentalism is aspirational and fun. We have a desire to "do", rather than to "have". We’ve got the basic things. We want the next thing: the story that comes with it. We are always looking... read more ›
INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY Social Media Workshop - Pachuca - September 2016 Moments-Based Marketing Strategies. How to take advantage of social media and the digital arena with low... read more ›
INADEM - Semana Nacional del Emprendedor Brands with a Purpose - Mexico City - September 2016 How to create desirability through higher causes, beyond social responsibility. Brands with a purpose, brands that are... read more ›
  Path Creators   We are creative and intelligent, and we want to change the world. A corporate career is not desirable and safe for us. We like to take risks and innovate. We are entrepreneurs and we will invest all our... read more ›
  Facilitate My Life   We look for simple, efficient and suitable solutions. We want to feel we have more control over our everyday life. We desire our day-to-day experience to be more pleasant and... read more ›
  Femininity Reloaded   We don’t want to be like men. Our femininity is only an expression of our identity. We seek collaboration and not competition between genders. For us, being smart and independent is the... read more ›
  50's is the new 30's   We have time and money, we didn’t know life started at 50! We are not a burden for anyone, and we have no obligations to others. We want to explore new experiences and... read more ›
  Jail Kids   We don’t know what it is going outside alone. We are always under adult surveillance. We can not trust strangers. We are not street smart. Our parents feel guilty and we are becoming increasingly... read more ›
  My Town, My City, My Country   We are aware of the space we live in and with whom we share it. We believe in the power of collaboration, community and shared values. We are proud of where we come from and where we live.... read more ›
  The Democratization of Media   We all have a voice that can be heard globally. Also, we all have access to any content. There is almost no censorship. We feel the information is less monopolized and that we participate... read more ›
  Modern Masculinity   We are more in touch with our emotions and feel more openness to express who we are on the inside to the outside. We want to be more involved in household chores and parenting, and not only be... read more ›
Fotografía por Ryan McGuire   Vivimos en la era de la infoxicación. Hoy en día una persona promedio en una ciudad cualquiera está expuesta a más de 35 mil mensajes diarios (entre llamadas, mensajes de whatsapp, facebook,... read more ›
Fotografía por Pixabay   MÁS ALLÁ DE LA (ESCUETA Y LIMITADA Y ABURRIDA Y FRÍA) TECNOLOGÍA. Cada vez que mencionamos la palabra innovación, nos solemos remitir erróneamente a batas blancas, laboratorios, tubos de ensayo,... read more ›
  Eco-Sustainability   We believe in environmental, economic and social growth and balance. We feel better persons when we help others and contribute. Sustainable development is our forward-thinking mindset and lifestyle,... read more ›
  Personalization   I am not just another customer. Make me feel unique and special, as if what you offer is designed just for me. I want products and services that truly distinguish me out from the crowd.  ENJOY... read more ›
  Seekers   We are easily influenced. We are exploring and yearn to find meaning. We want to be guided and find role models. We want to connect with something bigger than ourselves.  REBOOT Reboot... read more ›
  The Power of the Crowd   It's about me and you, and mostly what WE want and have in common. A single "big one" cannot keep competing against many "little ones". We get connected and united for an infinite number of... read more ›
  Infoxication   The amount of information we are exposed to, exceeds our ability to treat it. It is often difficult to find what's really useful for us. We want to make better decisions. We don't want more distractions... read more ›
  The Power of the Story   We generate a more genuine and committed connection with a well-told-real-story than with a product or service itself. There has always been a fine line between speaking and being heard:... read more ›
  Distrust Culture   We don't trust banks, politicians, social media, neighbors, brands and advertising in general. We have a skeptical attitude towards everything. We are looking for honesty, integrity, transparency...... read more ›
  Two-Way Globalization   We like to challenge market conditions with new and creative ideas, products and services. We are both consumers and providers. We are offering and looking for competitive prices. We believe and... read more ›
  The Reign of the Urban Nomads   We are in constant movement. We maximize the minimal. We use public and private spaces to create, work, share, connect, collaborate, socialize and be at... read more ›
  The Recalibration of Health & Beauty   We know health is more important than superficial beauty. Our "beautification" rituals now include a more holistic view between looking good, being healthy and becoming a... read more ›
CANNES LIONS EDIT ECUADOR 2016 Brands with a Purpose - Guayaquil - September 2016 Brands with a Purpose: A blunt speech at the Cannes Lions Edit Ecuador about Human-Centered value propositions and how... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - El Salvador - September 2016 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance... read more ›
Fotografía por Ryan McGuire   Mucho se habla de innovación, es una de las palabras de moda. Y junto con la palabra emprendimiento, son el mantra de las secretarías y ministerios de economía del mundo, basta escuchar un rato... read more ›
INXAIT MARKETING SCHOOL Innovation and Marketing Workshop - El Salvador - August 2016 Innovation and Marketing - 2 days workshop Day 1: Moments-Based Marketing: how to avoid infoxication and gain relevance through... read more ›
CAMPUS PARTY 2016 Where Good Ideas Come From - Guadalajara - July 2016 Good ideas for successful startups are not a matter of good luck. It is all about generating desirability through satisfying unmet needs. In... read more ›
CAMPUS PARTY 2016 Unsolicited Pieces of Advice from Entrepreneuras.com - Guadalajara - July 2016 Ivan Babic shares unsolicited pieces of advice from his comic entrepreneuras.com at Campus Party 2016 in Guadalajara,... read more ›
POSiBLE MEXICO MARKETING WORKSHOP - Mexico City - July 2016 Ivan Babic leads the marketing workshop for POSiBLE Mexico, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa. "Marketing is no... read more ›
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM) Trends-Driven Entrepreneurship - Mexico City - 2016 Ivan Babic shares his vision on how to evaluate and enhance the potential of an idea for a startup. It is all... read more ›
GRUPO FNX Great Minds - Mexico City - 2016 Ivan Babic shares his experience in life and businesses, a personal tale full of failures and success stories. Grupo FNX (entrenamientofenix.com) is a human... read more ›
RED BULL Creative Meeting - Coolhunting Session - Mexico City - June 2016 A bit of inspiration for Red Bull Creative Meeting. Becoming a Coolhunter in 3 steps: 1. Meet some trends, 2. Get out of the building... read more ›
TELEVISA FRACTAL POSiBLE - Mexico City - 2016 Ivan Babic is guest at the program FRACTAL POSiBLE on Televisa. The idea: to evaluate two elevator's pitches sent to the program. A video full of insights on how to... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Workshop: Ideas for Startups - Mexico City - May 2016 Every entrepreneur is on a personal quest for making his great idea succeed. But not all entrepreneurs have a great idea, nor... read more ›
Business as Unusual has a new partner: POSiBLE Mexico, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa, looking for the best high-impact startups all over the country. We are evaluators, and we have... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Workshop: Ideas for Startups - Mexico City - 2016 Workshop: Ideas para Startups Cómo idear y reconocer una buena idea de negocio cuando la tienes enfrente, y cómo mejorarla a través... read more ›
GRUPO FNX Unsolicited Pieces of Advice for Entrepreneurs - Mexico City - 2016 Ivan Babic shares 10 unsolicited pieces of advice for entrepreneurs coming from his own experience in life and business. Take them...... read more ›
In the HUMAN-CENTERED approach, the real value of an idea relies on the impact it has on people's lives. In that sense, we can use the VITAMIN or ASPIRIN metaphor to understand if an idea is good or not, understanding that a GOOD... read more ›
In partnership with Academia Mexicana de Creatividad, we are redirecting all the creative potential of Mexico to the entrepreneurship world, so needed of good ideas. see pictures... read more ›

CÁMARA DE COMERCIO MÉXICO COLOMBIA Innovate or Die - Mexico City - 2016 Ivan Babic shares his vision on what's stopping innovation, why to innovate for survival, and how to do it right. Cámara de Comercio México... read more ›
ACADEMIA MEXICANA DE CREATIVIDAD Startup or Die - Mexico City - January 2016 Ivan Babic talks to creatives and students about the main reasons he abandoned his advertising career to become an entrepreneur,... read more ›
GRUPO FÓRMULA START MÉXICO - Mexico City - December 2015 An unusual appearance in usual media. Start Mexico, a TV program about entrepreneurship, invited us to talk about our Unusual Methodology, and the value of... read more ›
INADEM - SEMANA DEL EMPRENDEDOR 2015 Unusual Stand - Mexico City - October 2015 The best week of our lives. Six days learning, teaching, listening, giving and receiving. Meeting good friends. A great gift to be... read more ›
INADEM - SEMANA DEL EMPRENDEDOR 2015 The typical mistakes of entrepreneurship - Mexico City - October 2015 Business as Unusual pointing out 'The Typical Mistakes of Entrepreneurship' at La Semana del Emprendedor... read more ›
UNIVERSIDAD ANÁHUAC 12º Congreso Internacional Diseñar para la Humanidad - Mexico City - 2015 A brief but blunt speech for the students of the Design Faculty of Universidad Anáhuac. Entrepreneurship is about you... read more ›