Cannes Lions Edit Ecuador - Brands with a Purpose

CANNES LIONS EDIT ECUADOR 2016
Brands with a Purpose – Guayaquil – September 2016

Brands with a Purpose: A blunt speech at the Cannes Lions Edit Ecuador about Human-Centered value propositions and how to create advertising for the good of people.

Some press coverage here:
Una propuesta de valor clara no necesita publicidad – El Universo – Ecuador 2016
Innovar es tendencia en agencias de publicidad – El Universo – Ecuador 2016

See an interview with Ivan Babic here:

Cannes Lions – canneslions.com
Guayaquil, Ecuador – September 2016

 

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