Strategic product innovation pipeline for Chimex in the cold cuts and sausages category, addressing affordability, convenience, and everyday accessibility for low-SEL consumers in Mexico. Development of an insights-driven framework identifying key tensions in budget-conscious consumption, meal versatility, and flavor expectations to develop high-value, cost-efficient product platforms. Focused on maximizing price-to-quality perception, optimizing formats and enhancing functional convenience. A process ensuring stakeholders alignment, preference and behaviors mapping, and empathy sessions with consumers. A future-forward strategy to strengthen Chimex’s leadership in delivering affordable, flavorful, and practical solutions tailored to evolving consumer needs.
Mexico since 2024
