Comprehensive product innovation pipeline creation for FUD, redefining the cold cuts and sausages category through deep consumer insights, behavioral analysis, and market-driven opportunities. A structured approach decoding emerging consumption trends, dietary shifts, and evolving taste expectations to build high-impact product platforms. Mapping category tensions and unmet needs to develop scalable innovations across flavor experiences, nutritional enhancements, and convenience-driven formats. A rigorous testing and validation process ensuring consumer desirability and business viability. A future-ready framework to drive continuous value creation, positioning FUD as the leader in category evolution and brand differentiation.
Mexico since 2023
