Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM, Campus Hidalgo) – Disruptive Ideas Challenge – September 2017

INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY
Disruptive Ideas Challenge (Semana i – 2017)

A joint effort between DrBrand.mx and Business as Unusual. A full week creating disruptive ideas in traditional categories (food, travel, media, etc), including the creation of Human-Centered value propositions, brands & communications, and pitching to a local shark-tank in Pachuca, Hidalgo, Mexico.

Instituto Tecnológico y de Estudios Superiores de Monterrey – tec.mx
Pachuca, Hidalgo, Mexico – September 2017