Ivan Babic shares his vision on how to evaluate and enhance the potential of an idea for a startup. It is all about desirability, and you’ll get it only by satisfying unmet needstates, not in the present, but in the future.
Business as Unusual has coined more than 48 Behavioral Trends for its Human-Centered approach, used for innovation and entrepreneurship. At the end, it is all about value propositions that last.
Instituto Tecnológico y de Estudios Superiores de Monterrey – tec.mx
Pachuca, Hidalgo, Mexico – March 2017
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