Strategic product innovation pipeline for La Villita, transforming the cheese, dairy, butter, margarine, and spreads categories through value-driven solutions tailored for low-SEL consumers in Mexico. A structured process to identify key tensions in affordability, versatility, and daily nutrition, ensuring accessible, high-quality, and multi-purpose product platforms focused on maximizing price-to-value perception. A future-ready approach to strengthen La Villita’s position as the go-to brand for affordable, flavorful, innovative, and practical dairy solutions, adapted to the evolving needs of budget-conscious families.
Mexico since 2025
