Anticipation, deconstruction, and synthesis of emerging beauty paradigms through a multidimensional lens of trendwatching, behavioral sciences, and cultural foresight. Mapping socio-aesthetic evolutions, consumer psychographics, emotional drivers, and shifting value systems to decode the intersection of identity, self-expression, and innovation. A future-forward intelligence framework that helped Merz translate deep human insights into actionable strategies, guiding their different brands and products to craft resonant, adaptive, and transformative beauty narratives in an era of hyper-fluidity and conscious reinvention.
Latinamerica since 2020
