Strategic foresight, consumer intelligence, and creative innovation shaping the future of Sigma Alimentos and its portfolio of brands across diverse food categories. A multidimensional approach that merges trendwatching, behavioral sciences, and cultural insights to decode shifting consumption patterns, nutritional paradigms, and evolving value systems. Mapping emergent taste profiles and consumer behaviors to build robust innovation pipelines, fueling the creation of hundreds of product platforms to redefine category boundaries and unlock new growth opportunities. Development of a future-ready framework to anticipate category disruptions, technological advancements, and new food narratives, ensuring Sigma Alimentos and its brands remain at the forefront of a dynamic and value-driven food ecosystem.
Monterrey, Mexico since 2021
