Holistic foresight, sensorial intelligence, and behavioral decryption shaping the future of fragrance through a synergy of trendwatching, neuroaesthetics, and cultural anthropology. Mapping olfactive desires, emotional landscapes, and evolving scent rituals to decode the profound interplay between identity, memory, and multisensory engagement. A deep exploration of shifting consumer psychographics, sustainability imperatives, and technological advancements, crafting future-proof strategies that transcend tradition and reimagine perfumery as an immersive, adaptive, and emotionally intelligent experience. A visionary approach empowering Symrise to lead the evolution of fragrance in an era of personalization, well-being, and sensorial storytelling.
Latinamerica since 2022
