Behavioral Trends: A Life in the Cloud


A Life in the Cloud


All our data is compiled in an ubiquitous space where is automatically backed up and synced, and for us to keep private or share. It is portable and accessible to us 24/7/365 from any of our devices, wherever and whenever we need it.


Video-calling is nothing new. However, the features and innovations that Zoom has put on the table have made countless meetings, school lessons and even parties happen in an age of confinement and social distance. The ways in which we are forced to reimagine gatherings have placed Zoom at the center of most digital conversations, amid virtual backgrounds and shared screens. And as 2020 has shown us, cloud-based interaction is starting to look a lot like Zoom.

A Life in the Cloud - Zoom


Slack has made waves in the corporate sphere in recent years as a revolutionary tool for workplace communication and organization. The platform is centered around ‘channels’, which are specific chatroom-like interfaces which allow for quick sharing of important information between employees, while archiving all that information for later searching. This comes as the latest attempt to remove email from the equation, and incorporating more dynamic, cloud-based elements into the corporate environment.

A Life in the Cloud - Slack


Google’s Chromebook laptops, as the name suggests, come with only one program – Google Chrome. The premise is that the internet’s capabilities have expanded so much that every necessary task can be fulfilled online. Since they require minimal specs, Chromebooks are typically much cheaper than conventional laptops, starting at US$180. Chromebooks distil the laptop experience down to the essentials, forcing users to rely entirely on the cloud for whatever task they’re set on doing.

A Life in the Cloud - Chromebooks


We used to buy vinyl records (LPs), then cassettes (tapes), then CDs, and we all had a music collection. Then we started converting our CDs into MP3 files. Then Napster came and we all started sharing with others through the internet. Then we were able to buy not the full disk, but only the MP3 of the song we liked through Apple iTunes. And then, one day, Spotify came and we didn’t buy a record, an album nor even a song ever again. All your music on the cloud, available from every single device connected to internet.

A Life in the Cloud - Spotify


Evernote, all your notes, reminders, and everything you want to remember, available from everywhere, every time. An extension of your memory in the cloud.

A Life in the Cloud - Evernote


All your files, personal and professional documents, in the cloud. Accessible from every device, shareable, downloadable… It can even be edited by several people at the same time, making it a very powerful collaborative tool for team work.

A Life in the Cloud - Google Drive


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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