Behavioral Trends: A Natural Life


A Natural Life


Science moved by profit doesn’t bring us real solutions, but a dependency. Nature is wise. We want to live holistically and in harmony with the whole. Living naturally is healthier for us while we are helping to improve the environment.


Sustainable and conscious consumption habits are increasingly becoming a concern around the world, but it can turn into a difficult task. Mexican start-up YEMA was launched in October 2019 with the goal of simplifying that process, as a one-stop shop for high-quality, affordable products that are made in close collaboration with manufacturers and use only eco-friendly materials. They offer packaged foods, personal care and home items, both online (with nationwide shipping) and in physical shops in Mexico City. The team behind YEMA clearly has a vision that is aligned with nature and the environment.

A Natural Life - Yema


Burger King has taken an extreme approach to show their commitment to abandoning preservatives and artificial ingredients in their products. Their latest ad campaign (February 2020) shows their flagship Whopper burger at varying states of decomposition, showing close-ups of blue and green mold. A striking contrast to the usual color palette of their advertisements. Not at all appetizing, but definitely an eye-catching and bold move to announce their transition to all-natural food.

A Natural Life - Moldy Whopper (article)


Thanks to globalization, the world in the 21st century is heavily dependent on highly processed or refined food products. A family in North Carolina (US) decided to take a 100-day pledge in which they would cut out processed foods out of their diets completely, and their results were documented through a blog which has now become 100 Days of Real Food. The blog has turned into a guide for diet reform, including recipes and tips on making changes towards better health.

a natural life - 100 days of real food


Reading ingredient labels to know what you and your family are really eating is of the outmost importance. In most of the cases, what is written in the front of the package is deceptive: you have to read the ingredients in the back, the “fine print”.

a natural life - how to read product labels


One out of five (1/5) fruits and vegetables produced are discarded from the mainstream supermarkets scenario because of size standards or other cosmetic reasons. That is: one fifth of the worldwide production is literally thrown away for no real reason. Imperfect Produce takes those “ugly” nature’s children and get them back on the track of the commercial system, for a cheaper price.

a natural life - imperfect produce


While symptoms-treating drugs don’t cure but make patients dependent on the drug (for the good of business), with all the secondary effects they all have, people are starting to find answers to their health in more holistic ways, such as the Ayahuasca from the Peruvian Amazon jungle.

a natural life - ayahuasca



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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