Behavioral Trends: Animal Love


Animal Love


We are more eco-friendly and supportive of sustainable causes, primarily the ones that protect animals because they are innocent and defenseless creatures. We are pet-lovers! Pets are more than companions to us, they are like members of our family: our children.




Having a busy day or going on a trip and need someone to look after your beloved pet? Enter Host A Pet, a pet boarding app that allows users to connect with hosts and caretakers for their pets. These hosts provide a safe & cageless environment for dogs, cats and more, giving a much-needed peace of mind to their traveling owners. A pet has particular needs? No problem, as the app let users describe any peculiarities your pet may have. Once they’ve selected a host and they’ve agreed to the service, owners can drop off their loved ones with complete safety. Users can receive photos, videos and messages to keep up with their pets’ adventures from a distance. The service is currently available in Mexico and Canada.

Animal Love - Host A Pet


Petzer is an online marketplace with nationwide service in Mexico, selling pet-oriented products and subscription plans, mostly focused on food but also offering health and style solutions for both cats and dogs. A portion of each purchase made on Petzer is allocated to the PetzerADOPTA initiative, which has helped over 50 homeless dogs and cats find homes in Mexico. This way, less lucky animals can have a larger chance at being adopted and enjoying the same quality of life as the pets who are receiving the products sold by Petzer.

Animal Love - Petzer


People for the Ethical Treatment of Animals, more commonly known by its initials PETA, is the largest animal rights organization in the world. The association is based in the United States, with more than 6.5 million members and supporters. Widely known for its outlandish campaigns, PETA aims to promote consciousness around animal suffering in all its forms, calling to attention the numerous industries that exploit and murder animals for profit. They oppose speciesism, a term they use to describe a “human supremacist worldview”. Their activities range from public education to campaigning, as well as animal rescue. However, the organisation has come under fire for practicing “last-resort” euthanasia at their shelters, leading to low adoption rates and public distrust. Nevertheless, PETA has left a lasting impact in popular culture, opening the eyes of millions of people and promoting veganism.

Animal Love - PETA


Speciesism is a concept that describes the disparity in treatment of individuals based on their species. This discrimination involves treating members of one species as morally more important than members of other species, without any tangible difference in interest. One much-cited example is the disparity in the treatment of cows and dogs in Western cultures: one is considered a food and clothing source and thus is killed routinely, and another is considered a life companion and thus, it would be immoral to kill it. This phenomenon is opposed by animal rights organisations like PETA.

Animal Love - Speciesism



The Dodo is a hub for animal-focused videos, aiming to tell animals’ stories at a time when people care about them more than ever. Videos range from lighthearted and fun to heavy and emotional, reflecting a range of situations that animals all around the world face. The Dodo has helped to promote causes and organisations for the good of animals, permitting the continuation of shelters and ocean-saving initiatives, among others. As The Dodo claims on its website, their content is sure to restore your faith in humanity.

Animal Love - The Dodo


Christina Hunger is a speech-language pathologist specialising in Augmentative and Alternative Communication (AAC), who has trained her dog Stella to “speak” using a soundboard with 27 different words. Hunger’s aim is to show how much dogs can say when given the opportunity to learn, and Stella has definitely shown, at the very least, recognition of what pressing each of the buttons can lead to. She can even combine 4 or 5 different words to convey more complex “phrases”. Though not foolproof and certainly habit-based, Hunger’s proposal is promising in allowing dogs a wider range of communication with their owners, even if they can’t “really” understand what they’re saying.

Animal Love - Hunger For Words


The CleverPet Hub was released in 2016, dubbed as a game console for dogs. The company behind it, CleverPet, created the appliance as a way to keep dogs entertained, active and busy for hours while their owners are away, letting owners give their dogs “more than a walk”. The games featured in the Hub were designed by cognitive scientists with a passion for pets, and reward dogs with a treat when completed. Instead of laying around all day bored, dogs can sharpen their cognitive abilities one day at a time.

Animal Love - CleverPet


Ever been away from home and had an intense need to see how your pet is doing? Wouldn’t it be nice to be able to call your pet and watch over them for a while? After all, we have the technology to do so. Luckily, PetChatz has managed to do just that. They have made an Internet-connected device and companion app that facilitate video calls with pets. A small screen with a webcam lets pets see their humans and vice versa – and pets can even call on their humans with a paw-accessible button on the floor. It even allows users to dispense treats for their loved ones at the push of a button. PetChatz is there for when you just can’t wait to get home to see your prized companion.

Animal Love - PetChatz


Rover is an on-demand dog-walking service that allows users to book specialised walkers to take their dogs out for 30 minute walks as many times as they need. Particularly useful for unpredictable days at work where you just don’t have the time to go walk your canine companion. Rover also allows users to schedule walks beforehand – so you can have the peace of mind that your dog won’t get stuck at home.

Animal Love - Rover


Veterinarian costs in the United States, much like human healthcare, can often be astronomical. Our pets require constant medical check-ups to ensure top-tier health and wellness, but the bills can take a big toll on our economic situations. Healthy Paws Pet Insurance is there to help. Since its foundation in 2009, the service has helped a lot of people in giving their pets the best medical care they can. From advanced cancer treatments to ACL surgeries too numerous to count, the insurance’s claim reimbursements make all the difference in footing the bill.

Animal Love - Healthy Paws Pet Insurance


In 2002, Derrick Campana, started building orthotic and prosthetic devices for people, but in 2005, driven from a newfound passion, he started Animal Ortho Care. 20,000 pets have benefitted from his custom-made mobility devices ever since, becoming a pioneer in animal orthotics and prosthetics. His newest endeavour, Bionic Pets, splits into those two separate disciplines, aiming to help as many animals as possible throughout his lifetime and evening the playing field between animals and humans as far as treatment options go.

Animal Love - Bionic Pets


Since prehistoric times, humans have eaten meat as part of our diets, gradually incorporating it into our cuisines and making meat part of our cultures. However, using animals to make meat is a destructive technology: the meat-harvesting process is incredibly contaminating and wasteful. Despite all of this, meat was pretty much irreplaceable – vegan substitutes just didn’t taste or feel the same. That is, until Impossible Foods came along. The company made its world-renowned debut with the Impossible Burger in 2016, after years of research on trying (and succeeding) to find what makes meat taste like meat. The answer, by the way, is heme: a component present in animal blood that can be synthesised and applied to non-animal foods alongside other nutrients and proteins. Since the successful launch of the Impossible Burger, the company has also released Impossible Pork and Impossible Sausage. To make meat from plants saves both animals and the environment, and allows human traditions to continue far into the future.

Animal Love - Impossible Foods


Vaquitas marinas, or little sea cows, are an endemic species to the Gulf of California in Mexico belonging to the porpoise family. Unfortunately, the vaquitas’ population has decreased dramatically over the past 5 years, with less than 19 specimens existing as of 2018. The cause of their endangerment are illegal fishing practices of the endangered totoaba fish, to supply Chinese demand of their swim bladder. Despite unsuccessful efforts by the Mexican state, the vaquita is en route for extinction by 2021. The NatGeo documentary “Sea of Shadows” chronicles the struggle of conservationists, activists and investigators in a desperate attempt to save the species, exposing how delicate these processes can be.

Animal Love - Vaquita Marina Sea of Shadows (article)


Across New York City’s idiosyncratic “bodegas” or neighbourhood stores, hundreds of cats have taken residence among the stacked boxes of merchandise and full shelves. Originally as a rodent-control measure, New York’s so–called bodega cats have found fame of their own, as has been documented through the increasingly-popular Twitter account @Bodegacats_. Originally a hobby project with just a few photos of neighbourhood cats, the initiative has eventually accumulated over 500,000 followers across Facebook, Twitter and Instagram. After opening an online merchandise store, the project announced that they will utilize money from sales to help the Flatbush Cats organisation as well as raising awareness for other animal and cat organisations.

Animal Love - Bodega Cats NYC



Crumbs & Whiskers is a cat café with locations in Washington, DC and Los Angeles, United States. Inspired by cat cafés in Japan and Thailand, Crumbs & Whiskers offers the unique experience (at least in the US) of having a drink or pastry in the company of extremely affectionate rescued cats, who are all available for adoption. Since its opening, Crumbs & Whiskers’ costumers have adopted over 880 cats, saved over 1900 cats from euthanasia and have donated over $25K to charity. Its founders hope that Crumbs & Whiskers can become a space where animal lovers in big cities could find a special connection, and where homeless cats could get a second chance… and evidently, it has!

Animal Love - Crumbs & Whiskers


Pet safety in cars is often limited to kennels or their owners’ arms, but ZuGoPet aims to change that. ZuGoPet a company focusing on changing pet travel, with its products ranging from a multifunctional car harness (holding up to 25 lb.) to stylish, airport-compliant pet carriers. Their products have been thoroughly tested to optimise and ensure maximum safety for pets throughout their journey, giving owners utmost reassurance.

Animal Love - ZuGoPet


The “adopt, not shop” mantra has become commonplace over the past few years, as shelters have become overcrowded and would-be pets are overlooked. The often-tortuous search to find just the right match for you tends to involve visiting numerous shelters and constant indecision. WeRescue is an app that aims to solve that problem partially, allowing users to browse through the pets available at their local shelters as well as providing copious details regarding their potential life partners. This way, you can have your mind made before even setting foot in the shelter.

Animal Love - WeRescue


Theoklitos “Takis” Proestakis used to be a DJ and nightclub owner in the Greek island of Crete for over 30 years. Over time, he became disillusioned with the nightlife and he sold his club. On a surreptitious visit to the local landfill, he found numerous injured, sick, and malnourished dogs crowding the area, and decided to start taking care of them. Over repeated visits to the landfill, the dogs grew fond of him, and Takis eventually decided to open up a shelter where he could hold as many dogs as he could. Using the funds from his nightclub sale and many more sold possessions, he created Takis Shelter in 2014 and has rehomed over 200 cats and dogs, within Greece and internationally, and constantly has around 160 animals under his care. Although a challenging, daunting task, he finds absolute joy and fulfillment in his shelter activities and in helping the many homeless animals of Crete to find a forever home.

Animal Love - Takis Shelter Greece


The upscale St. Pancras Reinassance Hotel in London has started providing luxurious hotel experiences to dogs, up to par to the service provided to their human counterparts. Besides pampering, dogs receive tailored training previously discussed with owners, as well as “Woof Boxes” containing everything from gourmet snacks and grooming products to eco-friendly chew toys and hygiene products. This luxe treatment has a fitting price tag – £740 per night – or, alternatively, owners can choose to have their dogs in their rooms for an extra 30 pounds on their original bill.

Animal Love - St Pancras Pooch City Break (article)


Tardar Sauce, more commonly known as Grumpy Cat thanks to her consistently disappointed expression, became an internet sensation after her photo was posted on Reddit on September 22, 2012 and she exploded into meme stardom. Users claimed that the image was photoshopped, so her owners posted YouTube videos that went viral and cemented her place as an internet legend. The ultimate celebrity cat, Grumpy Cat made appearances at festivals and events across the US, and fans consistently basked in her deadpan expressions for nearly 7 years straight. Unfortunately, Tardar Sauce crossed the rainbow bridge in May of 2019, but her spirit lives on in the eternal archive of the Internet.

Animal Love - Grumpy Cat


The Animal Legal Defense Fund (ALDF) was founded in 1979 by attorneys who paved the way for the then-emerging field of animal law in the United States. This association can be credited for advancing stronger enforcement of anti-cruelty laws and the promotion of humane treatment of animals across the U.S. The ALDF  files high-impact lawsuits to protect animals from harm, provides free legal assistance and training to prosecutors against animal abusers, and provides resources and opportunities to animal law professionals; going beyond mere activism and shaping the way U.S. residents are supposed to regard animals.

Animal Love - Animal Legal Defense Fund


Wonderboo is a premium dog food concept offering top quality, portion-packed dog food and accessories for the contemporary dog owner. Founded in Sweden in 2015, Wonderboo uses only natural Swedish ingredients that have been gently air-dried to preserve all the nutrients. Wonderboo is dedicated to provide the best conditions for a long and healthy dog life in a stylish and more convenient way to their owners; by offering home delivery services. Now in Finland, Norway, Sweden, United Kingdom and Italy.

Animal Love - Wonderboo


Since 2015, Apollo Peak -the Denver-based Company- created the world famous Cat Wine and Dog Wine (both alcohol-free and grape-free). Since then, they have introduced fun and innovative pet beverages including The Pinot Meow, The MosCATo, The ZinfanTail and The CharDOGnay – among many others. Their products are made with all natural ingredients including organic beets and catnip – all with their own distinctive benefit for increased social interaction and overall health.

Animal Love - Apollo Peak


The killing of a gorilla at the Cincinnati Zoo in 2016, after a 4-year-old boy tumbled into the ape’s enclosure, triggered outrage and questions about safety, but specially about the values of many people in this new generation. While in other times there wouldn’t be any doubt about the decision of “killing the ape to save the human”, this particular case became a global phenomenon where thousands of people criticized the decision of the zoo officers because “there are many kids in the world, but not so many gorillas”.

Animal Love - Harambe the gorilla


Nissan X-Trail 4Dogs, a concept car for the whole family, including, of course, your dogs. The videos of this concept car received millions of views, likes and shares, enough to demonstrate the potential of the concept in this new world.

Animal Love - Nissan X-Trail


Welcome to Pooch Hotel, open for you and your dog 24 hours a day, every day. With 24/7 webcam access, and 24/7 drop-off & pick-up, you’ll always be close to your pet even when you’re far away. We love dogs. We love them like you love them. While they’re boarding or hanging out in our daycare, they’ll get just as much attention and affection as they do at home. And don’t worry, their health and safety are always our #1 priority.

Animal Love - Pooch Hotel


In 2016 Cinemex announced its new Pet Friendly service. For specific movies in specific schedules you may be able to see a film in the company of your dog, cat or goldfish 🙂

Animal Love - Cinemex


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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