Behavioral Trends: Blurred Lines On-Off


Blurred Lines (On/Off)


There is no frontier now between our face-to-face life and our digital universe. Our offline life triggers the search for more value and meanings online, and vice versa. The smartphone is our best ally and an extension of ourselves.


The VOID, which stands for “Vision of Infinite Dimensions”, is a virtual reality park that incorporates VR headsets, motion tracking and haptic feedback into creating immersive experiences for visitors. The VOID has partnered with major entertainment companies like Disney and Sony Pictures to create specific tie-in experiences around their films, including Ghostbusters, Star Wars, Avengers, Jumanji and more, allowing visitors to literally feel like they’re part of the action. Virtual reality becomes entangled with the physical plane, creating a one-of-a-kind environment.

Blurred Lines - The VOID


Science fiction has shown us extremely wild ideas, few of which have become a reality. One of these ideas is eye displays, a mainstay of futuristic and dystopian worlds – and, possibly, our world too. Mojo Vision has made this idea a reality, by mounting the world’s smallest video display into state-of-the-art contact lenses. While still in very early stages, the results are already promising, opening the floodgates to a future where user interface exists in our eyes.

Blurred Lines - Mojo Vision


Google Goggles is an image recognition mobile app used for searches based on pictures taken by handheld devices. For example, taking a picture of a famous landmark searches for information about it, or taking a picture of a product’s barcode would search for information on the product, adding an information layer on every image you capture with your smartphone.

Blurred Lines (On/Off) - Goggles



The evolution of the Google Goggles project: instead of taking a picture with your smartphone to receive information from Google, you’ll have information all the time in front of your eyes with this special lens always connected to your phone and the internet.

Blurred Lines (On/Off) - Google Glass


When Kinect was launched in 2010 it was a revolutionary way of controlling devices using gesture recognition. The way it recognizes and converts people into useful vectors/dots for apps is amazing, enabling lots of different kind of controls over technology. Nevertheless, as technology has evolved many of its functions can now be achieved with just a simple camera, it was discontinued in 2017 by Microsoft.

Blurred Lines (On/Off) - Microsoft Kinect



Opening the mic of your smartphone for listening to music and recognizing a song? That’s exactly what SoundHound does in a very accurate and flexible way (you may even hum or whistle a melody with good chances to get the recognition from the app).

Blurred Lines (On/Off) - SoundHound


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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