Behavioral Trends: Borderless




As a result of globalization, today we have contact with several cultures, languages and beliefs. This is one of the most nutritious thing we’ve experienced. It challenges our paradigms. It opens our minds. We look beyond borders and frontiers. We celebrate cultural diversity. We are citizens of the world!


Let’s face it: a large proportion of tourists don’t know how to effectively communicate in the country they’re visiting. Either they don’t know the language, or their questions come across in an unintended way to locals. Startup IconSpeak developed a practical, wearable form of avoiding these issues: a T-shirt with a selection of universally-understood icons. The company says users should simply know how to say “hello”, “thank you” and ”goodbye” in the local language, and then simply point to the icon that represents their current need. While it might not be failproof, the shirt clearly breaks down both borders and the language barrier for many unfortunate travelers.

Borderless - Iconspeak Icon Shirt


With the mantra “A beer of the world for a man of the world”, Heineken has exploited its international credentials everywhere. Its “Open your world” tagline is an invitation to explore, make the whole planet your playground, aspire to open your mind and expand your own limits.

borderless - heineken


The Zoku hotel concept is a mixture of a hotel accommodation and a short stay office for professionals who have to stay in a city for a project or regular work for a period between five days and three months. That means, you can work from anywhere in the world, and have everything you need to work and live there.

borderless - zoku hotel


Excerpt from the “CREDO OF A WORLD CITIZEN”: A World Citizen accepts the dynamic fact that the planetary human community is interdependent and whole, that humankind is essentially one. As a global person, a World Citizen relates directly to humankind and to all fellow humans spontaneously, generously and openly. Politically, a World Citizen accepts a sanctioning institution of representative government, expressing the general and individual sovereign will in order to establish and maintain a system of just and equitable world law with appropriate legislative, judiciary and enforcement bodies. A World Citizen brings about better understanding and protection of different cultures, ethnic groups and language communities. A World Citizen makes this world a better place to live in harmoniously by studying and respecting the viewpoints of fellow citizens from anywhere in the world.

borderless - global citizens initiative


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


Chat with us!