Behavioral Trends: Delayed Adulthood


Delayed Adulthood


We want to be free and forever young. We don’t want to be accountable nor responsible. We like improvising. We devote our income to self-improvement and self-indulgence. We feel like permanent adolescents dealing with self-esteem. We can’t cope with frustration.


F•R•I•E•N•D•S is an American television sitcom which aired on NBC from September 22, 1994 to May 6, 2004. The show revolves around six 20–30-something friends living in Manhattan. Episodes depict the friends’ comedic and romantic adventures and career issues, and stayed on the same path for 10 whole seasons. It is widely regarded as one of the greatest TV shows of all time.

delayed adulthood - friends



DINKs, acronym for Double Income No Kids, is a marketing term coined in the 80s to describe those couples already living together under the same household, but with no dependents under their responsibility. Even though living alone and by themselves, they are often depicted by the previous generations as “idiots who don’t commit to real life.”

delayed adulthood - the dinks


The Millennials is an audiovisual project from HDO, a human resources consultant in Mexico. It pretends to show the reality of intergenerational relationships at workplace, and how each generation sees the others as being totally wrong (while baby boomers may think millennials are lazy morons, millennials see the baby boomers as grumpy old people who totally missed the point of life: being happy).

delayed adulthood - the millenials


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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