Behavioral Trends: Eco-Sustainability




We believe in environmental, economic and social growth and balance. We feel better persons when we help others and contribute. Sustainable development is our forward-thinking mindset and lifestyle, and it is here to stay.




Socialab is a multinational consulting agency present in several Latin American countries, which incorporates user-focused, qualitative-ethnographical methodologies in their approach in order to generate diagnostics and solutions for their clients. Their Mexican branch, lead by Juan del Cerro, is particularly interested in providing assistance to start-ups that want to provide concrete solutions for an existing social problem. Socialab is unique for their focus on sustainability and innovation, as well as their capacity for articulating and generating new opportunities for those companies. They have also partnered with the non-profit Reforestamos México, which is dedicated to recuperating forest areas around the country, displaying a firm commitment to sustainability in business.

Eco-Sustainability - Socialab Mexico


Xaquixe is a glass studio in Oaxaca, Mexico, founded by Salime Harp & Christian Thornton, that produces the most sustainable hand-blown glass in the region through the incorporation of recycled glass, alternative energies and specific technologies within an environmentally-friendly process that yields utilitarian, decorative and (of course) unique pieces. Besides their glass-work, Xaquixe works with mezcal, ceramics and glass producers to help them adopt new, more eco-friendly technologies, while creating better economic and health conditions for them. This led to the creation of PPX, which stands for Procesos Proambientales Xaquixe (Xaquixe Pro-Environmental Processes). Through this platform, Xaquixe provides research and consulting as well as services for all kinds of companies, particularly those that require manufacturing. They are also generating a space for  apprenticeship in regards to renewable energies, trailblazing an eco-sustainable path for traditional Mexican industries.

Eco-Sustainability - Xaquixe and PPX


Laura Ortiz founded SVX MX after a professionally prolific, but emotionally and physically detrimental career in banking, as an alternative approach to investment. SVX MX is an investment assessment firm with a strong focus on social and environmental impact, specialising in climate change, gender equality and diversity. The firm frames its operations with the ultimate goal of turning around the role of capital, making capital serve humanity instead of governing it like it is today. The methods used by SVX MX range from alternative and hybrid finances to investor education and systemic thinking, in order to re-evaluate how we look at investment and value creation, particularly with regards to the environment and sustainability.

Eco-Sustainability - SVX MX


In 2015, the United Nations launched the Sustainable Development Goals in order to address humanity’s largest challenges, like poverty, inequality, climate change, environmental degradation, peace and justice, while promoting a sustainable system and lifestyle for all. Its 17 goals are ambitious and far-reaching, spanning everything from gender equality to ending hunger, which is why skepticism about its 2030 deadline has appeared. However, enacting policies that coerce world governments to take action can make the difference in the long run, as well as influencing individuals to adopt eco-sustainable measures on their own.

Eco-Sustainability - UN Sustainable Development Goals


For decades, one lonesome activist by the name of Jadav Payeng has single-handedly planted and cared for over 550 hectares’ worth of trees (an area larger than Central Park in NYC) in the Majuli island along the Brahmaputra River in northeastern India. The area, now named Molai after his nickname, is now a dense forest and home to endangered species like the Bengal tiger, the Indian rhinoceros and a variety of other animals, truly becoming a lush oasis. Payeng, now dubbed the Forest Man of India, has been recognised nationally and internationally for his hard work, in 2015 being the recipient of Padma Shri, the fourth highest civilian award in India, and in 2020 the regional Karmayogi Award. The work of Payeng sets a precedent for the rest of the world, showing us that the work of one person can be enough to create massive positive change.

Eco-Sustainability - Jadav 'Molai' Payeng, Forest Man Of India (article)


Within its seemingly idillic landscape, the tiny island of Semakau a few kilometres south of Singapore holds all of the country’s waste. Inaugurated in 1999, the island has become the only extant landfill in Singapore. Waste is processed industrially until it becomes ash, which is then deposited into the ground of the island. An impermeable membrane ensures that the ash doesn’t reach the sea, where it could pose a risk to coral reefs and other marine life. Odorless, clean, scenic, and most importantly, eco-sustainable, the Semakau Island is expected to reach maximum capacity in 2045, but through waste minimisation and resource conservation initiatives, the government expects to extend this deadline. Through this innovative approach, Singapore remains at the forefront of the world’s waste management for the foreseeable future.

Eco-Sustainability - Semakau Island Landfill, Singapore (article)


For-profit companies and organisations haven’t had the most eco-conscious reputation. For years, conglomerates and large companies have either disregarded environmental issues or treated them as an afterthought, when in actuality the future of life on Earth is at stake. To address this, B Corporation was founded: a company that certifies other companies that follow a standard of environmental and social performance, transparency and accountability – as Certified B Corps. These companies aspire to use the power of markets as a tool to solve social and environmental problems, and as a collective, they lead a movement of industry leaders using their power for the good of humanity. Ultimately, B Corps envisions a world in which, instead of competing for profits, one day companies may compete for the most well-being caused by their practices.

Eco-Sustainability - B Corps


Billions of tons of produce is thrown away each year due to their irregular or “ugly” shapes. People have been conditioned to accept only a certain, standard shape in their fruits and vegetables, which in turn leads to manufacturers throwing away this rejected produce. In 2015, Imperfect Foods was founded with the purpose of eliminating this frustrating practice, by purchasing the rejected produce directly from farmers and delivering them directly to customers around the U.S. at a discounted price. Their service is subscription-based, which means that either weekly or every two weeks, customers get a box filled with unusual but still nutritious and wholesome greens, as well as a few other products like off-sized eggs and scarred almonds. Not only is food waste reduced this way, but beauty standards for natural items are redefined in the process as well.

Eco-Sustainability - Imperfect Foods


The Piccard family has spearheaded scientific exploration and transportation for three generations. Starting in 1931 with Auguste Piccard, the first man to travel around the world in a helium balloon, which enabled him to be the first to see the Earth’s curvature; and ending with Bertrand Piccard, the first man to travel the world in a fully solar-powered airplane, the Solar Impulse, also initiated by him. After his record-breaking feat, Bertrand Piccard launched the Solar Impulse Foundation, which aims to address environmental challenges while enabling economic growth, specifically through the selection of 1000 solutions for decision-makers in order to protect the environment and generate profit as well as an award for clean and profitable solutions. In the eyes of Bertrand, then, the future can be sustainable and useful while generating income for all.

Eco-Sustainability - Solar Impulse and Bertrand Piccard


The COVID-19 pandemic brought the world to a sudden halt – particularly, the tourism, travel and hospitality industries took one of the biggest hits, as people were forced to self-quarantine and borders shut down across the world. This indefinite pause has led to some organisations to rethink how travel and tourism should function after the pandemic, and what a more sustainable, responsible form of tourism could look like. Airplanes emit massive amounts of fuel and CO2 on each trip. Irresponsible policies, management and individual practices have damaged ecosystems and disrupted communities. The travel industry has barely regarded the scientific consensus on environmental goals. Finding suitable, yet uncompromising solutions to these problems amid the conditions put forth by COVID-19, is the main purpose of Future of Tourism.

Eco-Sustainability - Future of Tourism


Swiss graphic designers Markus and Daniel Freitag first created their namesake brand bags after being unable to find a truly suitable bag for their creative work and materials, one that was sturdy, water-repellent and functional. The inspiration for the solution came in the form of the multicoloured tarpaulins covering trucks and other heavy traffic in front of their Zürich flat: taking them as inspiration – and as raw material, the first FREITAG bags were born in their shared apartment. Recycled, unique, functional and fashionable – all qualities that modern-day FREITAG bags retain, while the brand itself has expanded to find more eco-sustainable solutions for clothing, which are often biodegradable and made from materials like flaxseed and hemp.

Eco-Sustainability - Freitag


In August 2018, then-15-year-old Greta Thunberg caused a viral sensation after holding a school strike in front of the Swedish parliament in order to spur action from the government regarding the escalating climate crisis – her iconic Skolstrejk för Klimatet sign made the rounds on social media and ignited a worldwide movement. Now organised under the Fridays for Future slogan, thousands of teenagers are expressing their discontent, indignation and worry regarding climate inaction by governments around the world. Their demands are simple: keep the global temperature rise below 1.5 °C compared to pre-industrial levels, ensure climate justice and equity, and listen to the best united science currently available. These goals ensure the continued survival and well-being of future generations of humankind, and though some measures have been taken, they’ve mostly been superficial and not systemic or impactful. As long as governments don’t treat climate change as the crisis it is, we can continue to expect weekly Friday for Future strikes around the world.

Eco-Sustainability - Fridays for Future


We’ve been informed about the impact of single-use plastics for what seems like decades, and a few alternatives have popped up – Final is one of them. Starting as a reusable straw manufacturer, Final soon expanded to include cutlery (forks and sporks are among their offerings) and sanitising wipes, all of which they group under the “Foreverables” category. Their products reduce the need for plastics, empowering individual consumption habits and raising awareness of careless decisions that end up taking a toll on the environment.

Eco-Sustainability - Final


Insects have been a part of the human diet for millennia, having been a crucial part of our evolutionary process. And while the practice has become stigmatised and taboo in the West, many cultures today still partake in entomophagy (eating bugs) for nourishment. A formidable source of protein and nutrients, insects are extremely cost-effective and sustainable to grow, and in the midst of a global reckoning over the environmental impact from raising livestock, Western societies have turned to entomophagy as a replacement for large-scale meat production. Once the initial disgust and shock factors have been overcome, insects could very well become the world’s main source of protein, halting the extremely inefficient and wasteful meat industry.

Eco-Sustainability - Entomophagy (article)


Our available forms of transportation have remained basically the same for the last 100 years, and most of them currently account for some of the largest fossil fuel emissions, since electric and alternative energy sources are being slowly adopted by a minority around the world. The Hyperloop, first proposed by Elon Musk in 2012, aims to become the first new form of transportation in over a century. The system consists of sealed “pods” going at ultra-fast (read: over 1000 km/h) speeds inside near-vacuum tubes, powered by magnetic levitation and electric sources along the road. This ensures a lower environmental impact than other modes of mass transportation. Virgin Hyperloop One is one of the leading companies developing the hyperloop technology, and have been in talks with governments around the world, like Finland, Sweden, India, and the Netherlands to bring the technology there, hoping to deliver a fully operational system in the next two years, which will revolutionise the way we travel in the future.

Eco-Sustainability - Virgin Hyperloop


Solar panels have the potential to become the most accessible clean energy sources, but they’re still expensive and often inefficient. The most advanced solar panels are currently being made by Swiss company Insolight, which relies on a technology named planar optical micro-tracking, in which an optical layer funnels concentrated light beams directly onto an array of high efficiency solar cells, while the integrated tracking system keeps each cell in focus regardless of the Sun’s position. This allows for these panels to achieve 30% efficiency, in sharp contrast to the mainstream 18% efficiency average, while also decreasing the necessary space for photovoltaic panels in consumer applications. If Insolight’s technology continues to improve, solar panels may become less of a luxury and more of a basic necessity.

Eco-Sustainability - Insolight Solar Panels


The Internet has revolutionised the way we purchase: pioneers like Amazon and eBay laid the groundwork for e-commerce, but their practices have not been the most eco-friendly or ethical. Local businesses, however, see a potential for filling that void with a truly eco-sustainable and socially responsible production process. YEMA, based in Mexico City, is one such start-up. Launched in 2019, the brand offers high-quality, affordable products that are made in close collaboration with manufacturers and use only eco-friendly materials. Among their offerings are packaged foods, personal care and home items – all of which are available both online (with nationwide shipping) and in physical shops in Mexico City. Thus, the team behind YEMA clearly has a vision that is aligned with nature and the environment – while centering their value around quality and collaboration.

Eco-Sustainability - YEMA


Plastic pollution, particularly single-use plastics, are an increasingly worrying problem today. As plastic use continues, massive garbage concentrations in the ocean continue to proliferate, even resulting in formations like the massive Great Pacific garbage patch. With these issues coming to the forefront, companies like 4ocean are taking initiative to transform the mindless waste into durable products. 4ocean was founded on a mission to protect the ocean, taking a hands-on approach to directly clean the oceans, having collected over 8 million pounds of trash as of January 2020. These materials are then used to create the famous 4Ocean bracelet, made entirely from the recycled plastic that the company collected. Consumers can support the endeavour by purchasing the bracelet – each bracelet sold funds the removal of one pound of trash from the ocean – in addition to being more mindful and cutting back the plastic waste they produce.

Eco-Sustainability - 4Ocean


Canadian financial technology company Mogo has created a pre-paid debit card which they claim is carbon-neutral. Named MogoSpend, the card helps the user limit their annual spending. The company promises to offset one pound of CO2 for every dollar spent with the card, making the eco-conscious consumer feel like their spending habits are helping the rest of the planet. The card also provides several innovative benefits, like unlimited cashback and $0 monthly interest, among others.

Eco-Sustainability - MogoSpend


d2w is a chemical engineered by Symphony Environmental that can be added in polymers to quickly accelerate their oxo-biodegradation process, claiming to leaving nothing behind after the process is complete. d2w allows the plastics to retain their original properties, and it can be produced at any polymer production facility, making it nearly universally applicable. The Bimbo Group uses d2w in their most recent packaging, taking a crucial step towards eco-sustainability.

Eco-Sustainability - d2w Packaging


In order to control their notorious pollution as well as accommodate its rising population, China is seeking to build a completely sustainable “forest-city” in the north of Liuzhou. They aim to house 30 thousand people and harbor 40 thousand trees and 1 million plants of more than 100 species, which will work like a large sustainable machine in that it will be able to absorb about 10 thousand tons of carbon dioxide and 57 tons of micro-particles every year, producing about 900 tons of life-giving oxygen at the same time. The brain behind the plan is an Italian architect, Stefano Boeri, and his firm who are famous for their vertical forest designs all over the world.

Eco-Sustainability - Liuzhou Forest City (article)


A Guadalajara-based startup founded in 2012, Foodlab’s Yummyshots are a line of edible shot glasses. They have a range of different fruit flavors, which offer an extra surprise factor at any social gathering and help reduce waste. Foodlab aims to create innovative, eco-sustainable products that also elevate the customer’s experience.

eco-sustainability - yummy shots


Google is by far the current leader in the search/information industry, so you may say no one can really compete with them. And that’s right, if you try to compete technologically there’s nothing you can do. But you may transfer your value equation to other places, such as the eco sensibility of users. Ecosia does exactly that: is a search engine with a beautiful promise: with every search you do on Ecosia you’re helping them plant trees and reforest.

eco-sustainability - ecosia


The Cadbury House gym in Congresbury, Somerset is the first in the world to harness the energy of its users to generate electricity.

eco-sustainability - cadbury house gym


France is the 1st country to push legally towards a zero-waste economy, forcing producers and distributors to stop throwing away food in their extraction / production / sales value chain. In a global economy estimated to throw away more than 30% of the food produced (and in some industries more than 70%), these bad practices have to be stopped immediately.

eco-sustainability - france zero waste


Most plastic beer six‐pack rings end up in our oceans and pose a serious threat to wildlife. Together with WeBelievers, Saltwater Brewery ideated, designed, tested and prototyped the first ever Edible Six Pack Rings. A six‐pack packaging, made with byproducts of the beer making process, that instead of killing animals, feeds them. They are also 100% biodegradable and compostable. Saltwater Brewery is proud to support CCA Florida, Surfrider Foundation, The Ocean Foundation, MOTE Marine Laboratory & Aquarium and Billfish Foundation through charity benefits held in their Tasting Room, beer and merchandise donations, beach cleanups, and other community involvement.

eco-sustainability - saltwater brewery


Ten Thousand Villages is more than a store. It’s a place where you can explore and connect with your global village. From communities throughout the developing world, every inspired design is crafted with love using local materials (usually natural or recycled) and time-honored skills by makers they have known and worked with for years. Every purchase improves the lives of makers by supporting their craft and providing a fair, stable income. They offer a way for you to become part of the story, to shop your values and give gifts with meaning. Because this is bigger than us.

eco-sustainability - TEN THOUSAND VILLAGES


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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