Behavioral Trends: Experience Economy


Experience Economy


Experimentalism is aspirational and fun. We have a desire to “do”, rather than to “have”. We’ve got the basic things. We want the next thing: the story that comes with it. We are always looking for “you-had-to-be-there” types of moments that add meaning and value to our life.



Gen Z superstar Billie Eilish released her anticipated debut album in 2019. To accompany the album’s release, Eilish, in collaboration with Spotify, curated a pop-up installation in downtown Los Angeles (US), called the Billie Eilish Experience. Consisting of 14 unique, themed rooms, each corresponding to a song in the album. The rooms ranged from an RC car track and a full-sized replica of Billie’s bedroom, to a room filled with adoptable rescue puppies. The Experience, besides effectively promoting the album, allowed audiences to connect with the process behind its creation, and enhanced their perception of each track.

Experience Economy - The Billie Eilish Experience (article)


A French family company founded in 2010, they offer true sensory experiences through the installation of design and ecological accommodations but without sacrificing the environment. Attrap’Rêves, the very first network in France for unusual nights.

Experience Economy - Attrap'Rêves Hotel


Everyone knows that going to Disneyland is an unforgettable lifechanging experience. Everyone gets involved into the magic of that strange kingdom full of characters, stories and memories of our childhood and our whole life.

Experience Economy - Disney


Blindekuh is a restaurant where meals are served in the dark. The name is derived from “Blinde Kuh” (blind cow), the German name for Blind man. No lights are allowed inside a blindekuh. Meals are served by blind and visually impaired people. The dark restaurants are a project of the Blind-Liecht foundation, who works to create employment opportunities for blind and visually impaired people. The original restaurants are located in Basel and Zürich, Switzerland. The restaurant concept has subsequently been replicated elsewhere, including London, Paris, Sydney, Amsterdam, Tel Aviv, Beijing, and Vancouver as restaurants and multiple cities in the United States as special events.

Experience Economy - Blindekuh


Airbnb has disrupted the hospitality industry forever. How to compete with a traditional approach to their crowdsourced business model? It allows their users to have the most versatile and unique experiences, ranging from staying one night in a middle-age castle or an abandoned ship, to the possibility of sleeping in a tree house or under the stars.

Experience Economy - AirBnB



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.



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