Behavioral Trends: Facilitate My Life


Facilitate My Life


We look for simple, efficient and suitable solutions. We want to feel we have more control over our everyday life. We desire our day-to-day experience to be more pleasant and productive.


Subway walls in Seoul (South Korea) were covered with virtual displays of over 500 of the most popular products in Tesco’s Homeplus discount stores. Each product was equipped with barcodes which are able to be scanned by customers on the go using their smartphones. Payment is processed instantly and once they get home, they find their order waiting for them.

Facilitate My Life - Home Plus (article)


We all know making hand-crafted artisanal coffee is of unbeatable quality and flavor. But we don’t necessarily know how to craft a good one. It takes time and experience, so rather we prefer a one-click experience to have a great coffee.

Facilitate My Life - Nespresso


Matching platforms and apps have existed for long, full of boring and long questionnaires, quizzes and demographics to find your perfect match. Tinder instead works only with a picture and a small text, enough to have a first impression and swipe (left or right) depending on your judgement. That is simple.

Facilitate My Life - Tinder


Make Google Do It. That is the evolution of interactions with platforms. In the future you may ask your personal AI assistant, in natural language, to do, remember and search things for you. And as it is evolving, it can foresee what you may actually need to know and suggest it to you (such as the time to leave for the airport or your wedding anniversary).

Facilitate My Life - Google Assistant


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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