HOME PLUS

Subway walls in Seoul (South Korea) were covered with virtual displays of over 500 of the most popular products in Tesco’s Homeplus discount stores. Each product was equipped with barcodes which are able to be scanned by customers on the go using their smartphones. Payment is processed instantly and once they get home, they find their order waiting for them.

businesstoday.in (article)

NESPRESSO (NESTLÉ)

We all know making hand-crafted artisanal coffee is of unbeatable quality and flavor. But we don’t necessarily know how to craft a good one. It takes time and experience, so rather we prefer a one-click experience to have a great coffee.

nespresso.com

TINDER

Matching platforms and apps have existed for long, full of boring and long questionnaires, quizzes and demographics to find your perfect match. Tinder instead works only with a picture and a small text, enough to have a first impression and swipe (left or right) depending on your judgement. That is simple.

tinder.com

GOOGLE ASSISTANT

Make Google Do It. That is the evolution of interactions with platforms. In the future you may ask your personal AI assistant, in natural language, to do, remember and search things for you. And as it is evolving, it can foresee what you may actually need to know and suggest it to you (such as the time to leave for the airport or your wedding anniversary).

assistant.google.com