Behavioral Trends: Indoor Life


Indoor Life


We are sedentary and lead a “remote” life. Advances in technology and connectivity allow us to solve almost anything, without having to leave home. We like to live in a voluntary confinement.




Japanese society is known for being extremely demanding of its citizens, to the point where even toddlers are expected to take preschool entrance exams. These expectations often take a psychological toll on young people and older people alike, who lose the motivation for being active members of society and instead retreat themselves into their rooms for years at a time. Known as hikikomori (“withdrawn”), this clade of people as young as 15 and as old as 64, often depend on their parents for their wellbeing and rarely go outside their homes. Hikikomori is a kind of extreme confinement that is rarely seen in Western countries, that is uniquely shaped by the pressures of a perfectionist society.

Indoor Life - Hikikomori

wikipedia/Hikikomori (article)


Delivery is a life-saver for those who stay at home. Rappi is a popular delivery app originating in Colombia that services nine countries and 200 cities in the Latin American region, becoming a fast-growing startup and one of the most popular services in Mexico. Rappi delivers from restaurants, supermarkets, convenience stores and even malls, saving us time and energy and most importantly – keeping us indoors.

Indoor Life - Rappi


One of the many features that sets eCommerce trailblazer Amazon apart from the competition is the extremely organised and centralised delivery system they’ve created. Amazon Prime is the distillation of those delivery standards. A subscription service that gives users free shipping, preferential treatment and quicker delivery times, in addition to Amazon’s ever-growing media empire (Prime Video and Prime Music). When we want to stay inside, we can trust in Amazon Prime to deliver practically anything we want at our doorstep, fast.

Indoor Life - Amazon Prime


Video-calling is nothing new. However, the features and innovations that Zoom has put on the table have made countless meetings, school lessons and even parties happen, bolstered by an age of confinement and social distance. We don’t need to go out to meet our friends and colleagues, we can do it from the comfort of our own home, in our own time. Zoom’s status as the most used video calling platform enables us to keep up with anything without even stepping out of our pajamas.

Indoor Life - Zoom


We’ve reached a point in which we can use our phone for almost everything – removing the need for us to step outside to do anything. One of the most promising proposals is Cash App, which has changed the way people in the United States and United Kingdom send and receive money. It works as a separate entity from your bank account – though you can send money to it – and it resides in your phone. Users can use a $cash-tag, phone number, or even QR code to pay. The Cash App lets users get direct deposits up to two days early, offers easy investment and bitcoin options, and all-around simplifies money transfers. Thus, Cash App eliminates the need to go to the bank altogether, keeping us indoors.

Indoor Life - Cash App


Stress takes a significant toll on the body and mind. We’re more stressed than ever, so we need health services at our reach with more urgency than ever. In Latin America, there’s a scarcity in health professionals who can help us through the Internet – in other words, without leaving our homes. A solution comes in Saluta, a digital health center, which provides its four available services for patients across Latin America: telepsychiatry, telepsychology, general tele-medicine and e-learning. Saluta is safe, accessible, efficient and quick, setting themselves out from the rest with their new “wellness medicine” concept, which aims to re-center patients’ bodies and minds.

Indoor Life - Saluta


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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