Behavioral Trends: Low Touch Economy


Low Touch Economy


The pandemic permanently altered our society and economy. “The others” can now be a menace to “us”. We seek zero or low contact interactions, and health, hygiene and safety measures.



Why would we want to enter a store and risk getting infected, when we can just ask the store to deliver it to our car door? A quicker, safer and more convenient option for shopping in the time of COVID-19, which most likely is here to stay as part of the new normal.

Low Touch Economy - Curbside Pickup (article)


Paying with our credit and debit cards typically required someone else to handle them, or inserting them in a device touched by hundreds of people a day. Visa’s Contactless cards allow transactions to be completed without the card making contact with the point of sale, which means paying faster and – most importantly – with the least amount of contact possible.

Low Touch Economy - Visa Contactless


SigmaSense is a company dedicated to touchscreens and interactive displays. It’s only logical that they would try to find a way to make touchless touchscreens in the wake of the pandemic – and they did. The SigmaHover technology works with deep hover technology based on heat mapping, which detects hand movement even through thick winter gloves. A timely response to the current COVID-triggered germaphobic environment.

Low Touch Economy - SigmaSense SigmaHover


Once lockdown restrictions were lifted, many restaurants reopened, still taking COVID precautions into account and adapting their service accordingly. Something many restaurants have done is offer QR code-based menus, which patrons can scan instead of handling a physical menu. QRForce Gourmet is a Mexican startup that provides QR menu services for free – letting restauranteurs create an editable, interactive menu without hassle. An accessible, down-to-earth tool that makes this touchless transition as painless and smooth as possible.

Low Touch Economy - QRForce Gourmet


Japanese multinational NEC has been at the forefront of face recognition technology for years, and they haven’t stayed behind in the wake of the COVID-19 pandemic. Their face recognition technology works regardless if the user is wearing a mask or not, enabling security solutions to continue functioning. Accurate and unconditional face recognition like NEC’s is a must if we want to move towards less and less touch.

Low Touch Economy - NEC Face Recognition (article)


Ultraviolet light is dangerous to humans – but to viruses and bacteria as well. These disinfectant properties have made ultraviolet light a valuable ally during the pandemic. Philips has designed an UV disinfection light that clears any room of microbes in less than 45 minutes, with appropriate security measures to prevent accidental exposure. Not even having to manually clean your surfaces is the ultimate touchless experience.

Low Touch Economy - Philips UV-C Disinfection Lamps


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


Chat with us!