Behavioral Trends: My town My City My Country


My Town, My City, My Country


We are aware of the space we live in and with whom we share it. We believe in the power of collaboration, community and shared values. We are proud of where we come from and where we live. We are committed and active citizens.




The capital of Mexico had been known as Distrito Federal (DF) since the 19th century, but in 2016 it was officially renamed Ciudad de México (Mexico City), abbreviated CDMX. Alongside the renaming, the city underwent an intensive visual rebranding, with the CDMX wordmark featuring prominently in vehicles, airplanes, and advertisements in an effort to boost the city’s already booming tourism industry. The renaming and brand has had divided responses from the city’s inhabitants, some struggling to adapt to the change and others welcoming it with open arms – one thing is certain: the city remains as alluring, diverse and dynamic as always, regardless of the name.

My Town, My City, My Country - CDMX (article)


Guatemala City-based Ninotchka Matute’s blog, HiperUrbana, is a collaborative effort to express and explore our relationship with urban spaces. In a city as chaotic, yet mesmerising, as Guatemala City, it is up to its inhabitants to imagine ways to interact with it in meaningful ways and to create our own relationship with the city. Matute invites collaborators to write and share their perspectives on what it means to be hyper-urban, the contrasts of city-living and the challenges cities and their inhabitants face.

My Town, My City, My Country - HiperUrbana


In 2014, the sidewalks of Barrio del Najayote, a neighbourhood in downtown Monterrey, Mexico, became an open-air gallery that welcomed several artists’ works. Made with tile mosaics in the trecandís technique, the artworks are donated by local artists, artisans or designers and reflect the identity of the people of Nuevo León state, lead by Lucero Montes and Heriberto García. The installation of the mosaics involved the community, having the participation of over 400 people from the neighbourhood. Fears around vandalism were quickly dissipated, since the community is so tight-knit and has a deep sense of belonging that any instance of vandalism is unlikely, turning the neighbourhood’s sense of community into a protection for the arts.

My Town, My City, My Country - Barrio del Najayote Sidewalk Mosaics (article)


Mexico is not always an easy place to grow up in. The numerous disadvantages, inequalities and roadblocks that its citizens face have forced them to constantly reinvent themselves and find the most inventive solutions to the greatest challenges. Hunters’ viral video “I’m Mexican” reflects and pays homage the success and the struggle of extraordinary Mexicans, who have often rebelled against the common route and dared to go beyond what was considered possible. The title is borrowed from a phrase by Guillermo del Toro, who said it during an interview after winning Golden Globe’s Best Director for “The Shape of Water” to explain the unique contrast of life and death in his films – nailing down the fact that your origin orients how you perceive and confront life.

My Town, My City, My Country - Hunters I'm Mexican (article)


New York City’s famous Chinatown has a complex history of exclusion, self-segregation, and assimilation. The first immigrants came from the West Coast after being accused of taking away mining jobs from US citizens, and eventually settled in Manhattan, where a self-supporting community prospered, with the garment, hand-laundry and restaurant industries being the main trades. For nearly a century, the Chinese Exclusion Act restricted any further influx of Chinese nationals, but once it lifted, Chinatown only expanded further, eventually becoming a tourist destination and a hallmark of New York City itself – but not without establishing its own identity and value first.

My Town, My City, My Country - Chinatown, New York (article)


Luxury brand Fendi has partnered with the city of Rome to restore some of its most iconic fountains, such as the tourist-favourite Trevi Fountain in 2015 and four others in 2019: Fontana dell’Acqua Paola, Fontana del Mosé, Acquedotto del Peschiera, and Fontana del Ninfeo al Pincio. The brand states that their Fendi for Fountains initiative goes beyond philanthropy and is more of a personal act of gratitude for the “eternal” city that has seen the brand grow and to which it is deeply indebted.

My Town, My City, My Country - Fendi for Fountains (article)


The Spanish-language “Diccionario de las periferias”, or Dictionary of Peripheries, compiles a series of idiosyncratic slang terms belonging to the historic neighbourhood of Carabanchel in Madrid. One of those terms is “barrionalismo”, modelled after “nacionalismo” and roughly translated to “neighbourhood-alism”. This term describes the feeling of belonging to a neighbourhood as a fundamental part of someone’s identity, akin to a form of hyper-localized patriotism. This term has sparked conversations and even a PhD thesis around the significance of “barrios” or neighbourhoods in the development of a person’s relationship to collective space and social interactions, as well as the crucial role of neighbourhood communities in historic social struggles.

My Town, My City, My Country - Barrionalismo (article)


As part of its “Mexico, a World of its Own” campaign in 2018, Mexico launched a series of commercials that were addressed as letters to different countries, highlighting the virtues and attractions of Mexico while making meaningful connections to the culture and people of the other country – all in the native language of said country. From fellow Latin American countries like Colombia and Chile, to places as far as Korea and Finland, the “Dear Country” commercials strikes a very deep chord in people from both places: the love for where they come from, and establishes a curiosity to know more about others.

My Town, My City, My Country - Mexico's Dear Country Campaign (article)


Despite sharing a common colonial heritage, Latin America is an incredibly diverse region. No two countries are the same – not even two parts of the same country are similar. One particular aspect in which these differences can become an obstacle is language, which each country has adapted to its cultural and social contexts. Thus, a need for a centralised dictionary of all Latin American dialects became apparent – and AsiHablamos came into being. People can search any word and all of its different meanings, categorized by country, will show up, as well as synonyms and antonyms for that word. All the material is crowd-sourced, which means that anyone can add a missing definition, and make sure that their country is represented.

My Town, My City, My Country - Asi Hablamos


FixMyStreet allows any pedestrian to report, view, or discuss local street problems, such as graffiti, broken pavement or malfunctioning street lighting, wherever they are in the United Kingdom. These problems are then mapped out and sent to the council that has jurisdiction over that street, making the resolution of those situations practical, easy and inexcusable. In a typical week, around 10 thousand reports are made, and 13 thousand are repaired in an average month, showing the effectiveness of the platform and the concern of neighbours for their city’s well-being.

My Town, My City, My Country - FixMyStreet


A 2017 campaign by Corona beer saw the common expression “Malinchismo”, which roughly translates to xenophile, or the favouring of foreign cultures over your own, turned into “Bieninichismo”, a play of words meaning to reflect and highlight the achievements of successful Mexicans who left their country to improve Mexico’s prestige internationally. Rather than abandon their culture, “bieninchistas” turn their culture into motivation and give back to their country.

My Town, My City, My Country - Corona Bieninchismo Campaign


What makes a city unique, if not its inhabitants? Sometimes, you’ll be waiting in line at a coffee shop and hear the most obnoxious comment, only to realise that it perfectly encapsulates the culture of the city, or even the neighbourhood you’re in. The Instagram accounts Overheard LA, Overheard NY, Overheard London and Overheard San Francisco are dedicated to collecting the most absurd, yet most quintessentially local quotes overheard in those cities, and the results give outsiders a peek into the culture of each place without ever having to step foot in – or even look at – that city.

My Town, My City, My Country - Overheard



Pineda Covalin is a Mexican luxury fashion brand that incorporates popular designs based on Mexican culture, often made in collaboration with local artisans and designers, into their clothing and accesories. Drawing inspiration from both ancestral traditions and current trends, the results are often vibrant and eye-catching designs on cutting-edge clothes. Pineda Covalin shows an interest in renewing the roots of what makes Mexico unique and imbuing pride for their culture in everyday life.

My Town, My City, My Country - Pineda Covalin


Ever since Hong Kong became a British crown colony, Kowloon Walled City, a former Chinese military just outside Hong Kong became the focus of a territoriality dispute between China and Great Britain. Thus, for nearly 100 years, the area existed in a legal void between both countries, which led to the uncontrolled, haphazard building of an interconnected megastructure that became its own self-governed city. Without any government interference or services, the place became a chaotic, unsanitary haven for criminal and unlicensed activity, like dentists, doctors, cooks and many other fields of work. People came to the city for the extremely cheap rent (~5 USD) or for escaping the law, making the population grow exponentially and eventually reaching 50 thousand people, all of which became one tight-knit community in what was then the most densely populated place on Earth. The Walled City settlement was demolished in 1994, and the area is now an urban garden, but the impact and culture of the city is indelibly seared into the collective consciousness of Hong Kong.

My Town, My City, My Country - Kowloon Walled City (article)


Nextdoor is a private social network for neighbourhoods – allowing neighbours to connect, share important information and even solve conflicts, all from the comfort of a virtual space. It’s not just residents that can interact in the network: local businesses, nonprofit organisations, brands and even public agencies can all participate in Nextdoor, fostering and engaging with the community around them and creating a sense of solidarity like in the olden days when your neighbour could also be a source of support.

My Town, My City, My Country - Nextdoor


For Latin Americans living outside the region, one of the most difficult things to find are the  ingredients for preparing their traditional cuisines. While restaurants might exist, nothing beats the flavour and experience of preparing your favourite traditional dish. In certain cities around the world, Latin Americans have the luck of having markets catering to their needs; one such case is Nostalgia Latin Market in Oakville, Ontario, Canada, a suburb of Toronto. Nostalgia sells several imported products that are an essential part of many Latin American cuisines, such as tortillas, chiles, dulce de leche, and arepa flour; bringing an essential part of people’s cultures closer to them.

My Town, My City, My Country - Nostalgia Latin Market


Contemporary artist and architect Theaster Gates’ Rebuild Foundation has been restoring abandoned buildings in his neighbourhood on Chicago’s South Side and turning them into spaces where culture can flourish, as a way to reactivate and reframe the neighbourhood around them. Their most ambitious undertaking yet has been the Stony Island Arts Bank, which used to be a vibrant community bank in the heart of its neighbourhood and, after disuse for over 30 years, has been converted into a hybrid gallery, library, community archive and, crucially, a media archive for the neighbourhood’s heritage, as well as other significant collections of Black culture and art in general.

My Town, My City, My Country - Stony Island Arts Bank, Chicago


The leading Mexican real estate website, Inmuebles24, launched the #I24Colonias ad campaign in 2016 that showcased the main attractions of each of Mexico City’s “colonias” or boroughs. From the culture-focused Roma and the upscale Polanco to the historic Centro (downtown) and the eclectic Juárez, each colonia has its own unique qualities that bring people to move into them, and there’s no better way to display the eclecticism of Mexico City than through its idiosyncratic places.

My Town, My City, My Country - Inmuebles24 Colonias


A group of volunteers set out on a quest to create civic consciousness through technology and humor expressed in over-the-top public actions in Mexico City, all in the purpose of improving public spaces for everyone while putting a spotlight on the failings of government policies and unconscious citizens.

My Town My City My Country - Los Supercívicos


The community of Lavapiés in Madrid took over an abandoned public building, the old tobacco factory, and created a communitarian space for culture, arts, education and leisure activities. One of our favorite places in the world, totally managed by the neighbors.

my town, my city, my country - LA TABACALERA DE MADRID


Celica was a maximum security prison in the former Yugoslavia for political prisoners. Its surroundings at Metelkova street were a nest of heroin addicts and thieves. But after the independence of Slovenia, the community took over the place and invited artists all over the country to rescue and give some life to the place, and they did. The Hostel Celica is now one of the most awarded hotels in Europe and Metelkova one of the most creatives and disruptive places in the world.

my town, my city, my country - metelkova street and hostel celica


As part of its Top Cities initiative, Heineken made a great move by recovering Beco das Garrafas (bottle’s alley), an iconic place in Rio de Janeiro full of bars and clubs where the Bossanova was born. It was abandoned, insecure and full of seedy bars until the brand turned to rescue it. Now is one of the most emblematic places in the country, a must for tourists and music lovers.

my town, my city, my country - beco das garrafas


Many decades ago the coffee producers in Colombia organized themselves against the foreign corporations exploiting them and lowering their prices. They created an association and a brand, Juan Valdez, to group under one only name the best coffee in the world, with lots of benefits for the small producers and their families. It is a pride story for Colombians.

my town, my city, my country - juan valdez


Corona is one of the most international brands in Mexico, probably the most known Mexican brand in the world. Their international credentials allow them to play with the local pride, what Mexicans can do if they dare to, and believe in themselves.

my town, my city, my country - corona



Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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