Behavioral Trends: Privacy Please


Privacy Please


We are living in an unprecedented condition of ubiquitous surveillance in a data-driven society. The boundary between being private and public is shifting. We voluntarily keep providing and sharing our information on the web. Freedom, security and privacy must not be taken for granted. We must learn how to use technology in our favor and not against us.


Cybersecurity is a very immediate concern in today’s world. We are always at risk of being watched through our webcams and recorded through our mics. Even Mark Zuckerberg has a sticker covering his laptop webcam. With hackers providing access to women’s webcams for as little as 1 USD, maybe putting a sticker over your webcam isn’t such a bad idea.

Privacy Please - Cover Your Webcam (article)


While convenience and ecology are good reasons to go paperless, one of the most relevant arguments in many countries is the secrecy of your information. Receiving your monthly statement in paper in your house or condo exposes you to the risk of being stalked by strangers (thieves may steal it to see how much you spend, ergo, how much you earn), or discovered by your family (some spends you don’t want your wife or husband to know about).

privacy please - american express paperless


Even if you think you can navigate privately and in incognito mode, your browser has a unique fingerprint that allows servers to track ALL your digital behavior, without using cookies nor even asking for your permission. Panopticlick is one of those spying tools using this technique called Canvas Fingerprinting, using your browser specific configuration, the fonts you have installed in your device, your time zone, language configuration, and some other variables; they can isolate your digital profile and start tracking all your online activities.

privacy please - panopticlick


If you still think you have privacy, 21-year-old Russian photographer Egor Tsvetkov will convince you to think otherwise. In a thought-provoking social experiment for his art project titled Your Face Is Big Data conducted last year, Tsvetkov spent six weeks taking photos of 100 strangers on the Saint Petersburg’s subway before using FindFace (a facial-recognition app) to track down their profiles among the 55 million users on VKontakte (Russia’s biggest social networking site).

privacy please - findface


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


Chat with us!