Behavioral Trends: Social Omnipresence


Social Omnipresence


We now exist on multiple mobile-based platforms and have a comprehensive digital identity. Human emotions have evolved, and so the ways we can communicate them to the rest of the world. Every day we exchange feelings, experiences and knowledge with a rich online community.




Many gamers who would like to play multiple games with their friends in a single sitting require an adequate voice chat tool to do so. In addition, some multiplayer games often lack an in-game voice chat feature. That’s where Discord comes in: a voice and text chat platform designed with gamers in mind, but that has become a place for almost anyone and anything to gather and have a conversation. Their channel-based system allows users to interact with multiple, infinitely large communities and get on a call with them with the tap of a finger. A simple change that has revolutionised the way online conversations are held.

Social Omnipresence - Discord


Online communities prospered on message boards and forums, the first true model of a social network. Strangers gathered to discuss a particular interest, moderated by admins and other hierarchical figures. Reddit is an attempt to give continuity to this kind of open discussion place that has long gone out of favor due to social media dominating the landscape. Users gather in subreddits, which are communities designated by an /r/ prefix and host a large amount of content related to the subreddit’s topic. Reddit also lets users upvote or downvote posts and comments, which indicate agreement or disagreement, respectively. This way, an uncountable number of boisterous, hyperfocused communities has surged.

Social Omnipresence - Reddit


It seems like there’s no way to simply connect with a random stranger on the Internet these days. Omegle was born as a solution – simply match two people and have them chat or talk on video with each other. Users can also enter interests, which pairs them up with those who share one or several of them. Making friends online shouldn’t be limited to social networks – Omegle knows this and encourages people who might be on opposite sides of the world to bond and befriend each other.

Social Omnipresence - Omegle


Former Facebook executive Chamath Palihapitiya came out against social media in 2017, arguing that these platforms are altering how society works, and they create “short-term, dopamine-driven feedback loops” that encourage misinformation and a lack of cooperation. In short: social media is programming our brains, through instant reward and social validation. It’s no coincidence that we’re always on our phones, all the time – we crave our next fix.

Social Omnipresence - Social Media Is Programming Us (article)


Instant messaging has been a part of the Internet for a long time, and with time, has become an essential component of our daily lives. Telegram is a messaging app that launched in 2013 as a direct competitor to WhatsApp, with more robust privacy and multi-platform features. Telegram’s main draw is not depending on a mobile phone to use it – it’s fully multi-platform, letting users chat on any device, enabling users to communicate with each other whenever, wherever they want.

Social Omnipresence - Telegram


The United States Capitol was stormed by supporters of Donald Trump on January 6th, 2021, the first takeover of the building in over two centuries. The world watched as hordes entered offices, stole mail and even podiums, all while demanding that the election’s results be changed. The most surreal part, besides the lack of security and adequate response, was the fact that the rioters were taking selfies and photos, not only in places where the public usually can’t enter, but also with the security officers that were supposed to eject them from the building. A truly bizarre episode in the history of the United States, documented in the selfies of those who perpetrated it.

Social Omnipresence - US Capitol Mob Takes Selfies (article)


TikTok, or Douyin as it’s known in China, emerged unexpectedly in 2018, and has become incredibly popular since, garnering over 2 billion mobile downloads as of October 2020. The app has become defining for the culture of Gen Z and the even younger Generation Alpha, spawning characteristic dance trends and challenges and providing a platform for its literal billions of users to express themselves in 1-minute-long videos. If you’re not doing the latest TikTok challenge, then are you really up to date? We want to be seen and acknowledged all the time – and TikTok is the right platform for that.

Social Omnipresence - TikTok


The Internet most of us know and involve ourselves in is known as the surface web, or public access Internet. We access this surface web using conventional browsers, which also track our information through cookies and other privacy violators. In addition, the surface web is plagued with commercial websites and social networks that really only want to harvest our data for money. Where do we turn to when this “normalcy” overwhelms us? We dig deeper – enter The Tor Project. A browser and network that incorporates multiple encryption techniques, in addition to letting us access the “deep web”, consisting of .onion domains that are typically inaccessible and host all (yes, all) kinds of content, including specific underground social networks. Tor’s Firefox-based browser is the gateway to an anonymous, untraceable Internet experience.

Social Omnipresence - The Tor Project


Twitch was born as a platform for video game live streaming, and has now become a community where millions gather to broadcast self-produced content or watch and support their favorite streamers. Though now having expanded beyond just video games, Twitch remains the standard for live streaming in the gaming community, having a robust user base, culture and infrastructure that are second to none.

Social Omnipresence - Twitch


Our social media feeds often reflect the most pristine versions of ourselves, choosing only to post the most like-worthy content on there. Especially on the era of hyper-positive social media culture, posting our irritation and anger is prone to get some backlash. We need somewhere to drain our frustrations without fear of scrutiny. Vent is a social media app launched in 2014 as an outlet for those thoughts you just can’t keep inside. The app lets you post either publicly or anonymously, and allows you to select from a range of five emotions: calm, irritated, annoyed, angry and furious, in order to better reflect your current state of mind. The community in Vent is ready to consume your most venomous thoughts without even a second glance.

Social Omnipresence - Vent


In the age of social omnipresence, we can let our followers know what’s happening and our thoughts on it on real-time. Even news outlet have resorted to live-tweeting an event: reports show up live on a continuous feed, with no need to tune into a video stream. TV fans use live-tweeting to broadcast their reactions to the latest episode of their favorite show; music fans live-journal their first time listening to an album, and so on. There’s no excuse not to make our thoughts heard by others – it’s almost our obligation.

Social Omnipresence - Live Tweeting (article)


Video-calling is nothing new. However, the features and innovations that Zoom has put on the table have made countless meetings, school lessons and even parties happen in an age of confinement and social distance. The ways in which we are forced to reimagine gatherings have placed Zoom at the center of most digital conversations, amid virtual backgrounds and shared screens.

Social Omnipresence - Zoom


Broadcasting ourselves on the Internet began with YouTube, and has continued to iterate itself in a myriad of ways. We need to let people know what we’re doing at every moment of every day – and that’s where Instagram Live comes in. Users livestream themselves to willing audiences, and can even invite another person to join, enabling conversations and audience participation in a way that’s extremely accessible.

A Life in the Cloud - Instagram Live


In-person meetings and conferences have been largely replaced by video calls and live streams. However, there’s been a scarcity in replicating the experience of physical conferences – particularly for speakers, who no longer have the opportunity to network with each other. Purple Virtual is an online sandbox space where conferences can happen, while still enabling the traditional dynamics of in-person gatherings. Proximity voice chat as well as private conversation areas enhance the experience and highlight the social aspect of conferences and events.

A Life in the Cloud - Purple Virtual


Facebook is the absolute leader of Social Media nowadays, with nearly half of the world population having an account there. We all now have a digital alter-ego to take care of, to pamper, to present the best version of ourselves to the world. We are social creatures, gregarious beings in constant search for connection and bonding with others.

Social Omnipresence - Facebook


Facebook is investing in technologies to make it even more easy and common to connect and interact with others through digital platforms. Facebook Spaces is a Virtual Reality platform to interact with your friends wherever they are. More than just a digital projection of yourself in social media, you’ll now have a digital avatar to present to others.

Social Omnipresence - Facebook Spaces


Taking advantage of our digital and social worlds, BirdsEye created a User-Generated Content campaign for the launch of its new line: Inspirations. Instead of using traditional media, they proposed a trade to consumers: come and eat in this POP-UP Restaurant, and you’ll pay for your meal by posting a picture to your social media with the hashtag #BirdsEyeInspirations

Social Omnipresence - BirdsEye


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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