Behavioral Trends: The Democratization of Media


The Democratization of Media


We all have a voice that can be heard globally. Also, we all have access to any content. There is almost no censorship. We feel the information is less monopolized and that we participate in selecting what is important to everybody.


In its early days, the mainstream Internet was a place for ideas to reach people across vast distances. It was the closest thing to a place of total freedom, where anything and anyone could coexist. As it evolved, the Internet became homogenized and centralized into a handful of social media sites and online portals owned by massive corporations – most of which have the goal of monetizing all the data and information you pour into them. Medium was born in an effort to bring back the free, open-minded nature of the early Internet, a place for transformative ideas to spark powerful conversations. It’s a place where anyone can publish all kinds of texts – from world-renowned journalists to amateur storytellers, without giving in to advertising: The epitome of democratised media.

The Democratization of Media - Medium


Social media has altered the way we consume news. We no longer need to read the full article – a headline is enough, we can imagine the rest. Likewise, we don’t even need a source to believe what is said. Twitter has been the main stage for this democratisation and extreme simplification of media and, as a consequence, the perfect breeding ground for fake news and misinformation. Someone on Twitter said it, and that’s good enough for many of us.

The Democratization of Media - Twitter


In this new era of rising democracy and access to information, news media have to collaborate with their biggest enemy: Google News. People don’t go to a specific media anymore for a specific note. Now we all search in Google for the topic and click in the first row of results, no matter who wrote it.

the democratization of media - google news


The balance of power has changed, and for the first time in history, thanks to internet and our smartphones, we all have the possibility to be generators, transmitters and receivers of information. El Pulso de la República is an independent editorial YouTube channel in Mexico, with already more than 2 million subscribers.

the democratization of media - el pulso de la república



Having HD Cameras and full connectivity all the time, citizens have become watchers and complainants of what’s happening in the streets. In this case, an Audi driver hit and run a cyclist in Mexico City. Thanks to the video taken by the victim, he was recognized and publicly exposed to legal actions.

the democratization of media - lord audi



Managed totally through social media and smartphones, specially on Facebook, Twitter and Whatsapp, the Arab Spring started in 2010 in Tunisia and spread over 6 countries in North Africa and the Middle East. People got together to riot and protest against dictatorships, making them fall like in a domino effect.

the democratization of media - arab spring



The Castro’s government from Cuba have established a very successful media machine in Venezuela, responsible for the disinformation of the public. While in other times they may have succeeded without resistance, in this new digital mediatic world people get informed by others using social media and showing what is really happening in the streets. In the video one of many examples, the president Nicolas Maduro dances on national TV celebrating his legislative coup d’état while street protests are being suppressed by the military in real time.

the democratization of media - venezuela riots 2017


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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