Behavioral Trends: The Power of the Story

 

The Power of the Story

 

We generate a more genuine and committed connection with a well-told-real-story than with a product or service itself. There has always been a fine line between speaking and being heard: storytelling. Tell us a story and let’s make it a dialogue!
 

GWYNETH PALTROW’S VAGINA-SCENTED CANDLE

Gwyneth Paltrow has made headlines for selling a $75 USD candle called “This Smells Like My Vagina” through her lifestyle brand Goop. The actress claims that the scent was originally meant to be a perfume, and when she first had a sample, she exclaimed the candle’s name, and the rest is history. Whether the smell is accurate or not (we shall never know), the thought of it was enough to have it sold out completely.

The Power of the Story - Gwyneth Paltrow's Vagina-Scented Candle

harpersbazaar.com (article)

LOS POLLOS HERMANOS AT SXSW

In order to promote season 3 of “Better Call Saul”, the prequel to the wildly popular TV show “Breaking Bad”, a fully functioning replica of the Los Pollos Hermanos restaurant from the series was installed as part of SXSW in Austin (US) in 2017. In the series, the restaurant acts as a front for a drug operation. The replica drew extremely long lines of fans, eager to try some fried chicken, simply because of the value it has within the story, and the resonance said story has had with them.

The Power of the Story - Los Pollos Hermanos

austin.eater.com (article)

THE ELEPHANT HOUSE

The Elephant House would probably be “just another coffeeshop” in Edinburgh. Except for this piece of story: is the place where J.K. Rowling sat down and wrote the Harry Potter saga.

the power of the story - the elephant house

elephanthouse.biz

THE MOST HEARTBREAKING PHOTO OF 2015

It’s a story we’ve all heard hundreds of times: a boat with refugees sank in the Mediterranean Sea and dozens drowned. But this time something special happened. The story was an image of a drowned kid, so blunt the world couldn’t escape to its typical indifference. The result was a Syrian refugee crisis: thousands of people around the world manifested and pushed their governments to open their frontiers to them.

the power of the story - syrian boy drowned

time.com

TOMS

For TOMS’ business model, telling a good story is paramount. Its “one for one” promise demands lots of show-and-tell on how they are actually helping others (for real) with your contribution.

the power of the story - toms

toms.com

ROMAIN JEROME: TITANIC DNA

How can you multiply by 10x the price of a luxury wrist watch? Easy: add a tiny piece of rusty metal… from the hull of the Titanic. Then it becomes much more than a watch, a true piece of history in your wrist, a great story to tell and showoff with your friends.

the power of the story - romain jerome titanic dna

romainjerome.ch

SIMON SINEK: START WITH WHY

People don’t buy WHAT you do… they buy WHY you do it. A good story connects beliefs, and from that level buying decisions are easier to take.

the power of the story - simon sinek

startwithwhy.com

 

Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.

 

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