Behavioral Trends: The Pursuit of Happiness


The Pursuit of Happiness


The pressure to be happy is everywhere and we all pursuit it. We can’t control life circumstances, but we can control our thoughts and behaviors. We describe happiness as an emotional and mental state of well-being, where a long-lasting sense of peace, fulfillment and contentment is the result. Happiness is a consequence and not a goal, and it is accessible to all.


The prestigious Instituto Tecnológico y de Estudios Superiores de Monterrey, or simply Tec (Mexico) recently inaugurated their “Space of Reflection”, a building designed by Alberto Kalach with the sole purpose of providing users with a place for introspection, meditation and spiritual growth, with diverse spaces for aiding in this task. This is an innovative approach to ensuring the wellbeing of students’ and university personnel’s mental health, helping them be a step closer to happiness.

The Pursuit of Happiness - Espacio de Relexión


In times we all are looking for “happiness”, a bit of pharmaceutical help is appreciated. Prozac, the best-seller drug from Eli Lilly Laboratories, is a strong antidepressant. Instead of finding and treating the psychological causes for depression just take the pill, forget about the symptoms, and be “happy”.

the pursuit of happiness - prozac



Tal Ben-Shahar is an American and Israeli teacher, and writer in the areas of positive psychology and leadership. As a lecturer at Harvard University, Ben-Shahar created the most popular course in Harvard’s history. He has subsequently written several best-selling books such as Happier, and Being Happy, which have been translated into 25 languages.

the pursuit of happiness - tal ben-shahar


Coca-Cola has successfully demonstrated through the years that people is looking for happiness as an ideal in their life. They have switched in the last 50 years over several campaigns around that same ideal, making the brand almost a synonym of the word: Coca-Cola = Happiness.

the pursuit of happiness - coca-cola


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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