Behavioral Trends: The Reign of the Urban Nomads


The Reign of the Urban Nomads


We are in constant movement. We maximize the minimal. We use public and private spaces to create, work, share, connect, collaborate, socialize and be at leisure wherever, whenever. We are digital creatures and need to be connected 24/7/365.


Subway walls in Seoul (South Korea) were covered with virtual displays of over 500 of the most popular products in Tesco’s Homeplus discount stores. Each product was equipped with barcodes which are able to be scanned by customers on the go using their smartphones. Payment is processed instantly and once they get home, they find their order waiting for them.

The Reign of the Urban Nomads - Home Plus (article)


The natural space of the urban nomads, with everything they need to work, create and reunite. Excellent internet connection and power sources in all the tables.

the reign of the urban nomads - strabucks


A very convenient urban means of transport, it has become a mobile extension of our office. Most of the times urban nomads choose to use Uber to avoid wasting time behind the wheel.

the reign of the urban nomads - uber


Our dependence on gadgets put us in continuous stress for power sources, so when we go into the wild we need alternate & portable energy. Birksun makes backpacks with incorporated solar panels.

the reign of the urban nomads - birksun

IBM 5100

The 1st portable computer by IBM. Even before internet, there was a growing need for being mobile and pervasive.



The Macintosh (Mac) project paid always lots of attention to portability and personal usage of computers. In the picture, the 1st Mac with a 512kb RAM, launched in 1984.



The Zoku hotel concept is a mixture of a hotel accommodation and a short stay office for professionals who have to stay in a city for a project or regular work for a period between five days and three months.

the reign of the urban nomads - zoku hotel


what3words is a really simple way to talk about location. They have divided the world into a grid of 3m x 3m squares and assigned each square a unique 3-word address. It means anyone can accurately find any location and share it more quickly, easily and with less ambiguity than any other system.

the reign of the urban nomads - what3words


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


Chat with us!