Behavioral Trends: Two-Way Globalization


Two-Way Globalization


We like to challenge market conditions with new and creative ideas, products and services. We are both consumers and providers. We are offering and looking for competitive prices. We believe and promote a sharing economy and innovative business models.


In order to stand out in an ever-expanding market, entrepreneurs must have a well-designed logo to fuel their growth. Globalization has democratised the tools at their disposal. One of such tools is Tailor Brands, an online logo builder tool that provides users with expert-level design assets to create their own professional-looking logo and meet the expectations of quality-conscious customers.

Two-Way Globalization - Tailor Brands


The McDonald’s history. Using a mass production approach and a great sense of service, this brand moved from a hamburgers local shop in California to a huge meat & brick worldwide empire, with a globally successful franchise model. The first time we heard about the problems of globalization, it was someone using McDonald’s as an example on how the big economies will eat the small ones.

2 ways globalization - mcdonalds


Fiverr is a global community of freelancers. It covers a variety of services from translations to graphic design to the strangest kind of services, everything for $5 US dollars. It is a demonstration on how technology flipped the coin and now many professional services can be hired across seas for a ridiculous price (thinking in developed countries terms). To make our point: we paid $5 dollars for our logo at Business as Unusual. It was developed by a girl in Pakistan, where the minimum wage is less than a quarter dollar per day. For her, that money for a logo is a very good deal. For us too.

2 ways globalization - fiverr


A global network of independent filmmakers with an innovative business model: instead of briefing your traditional agency and approving budgets based on ideas and stories, you post a brief and receive finished work, professional videos totally produced, and pay only for those you like and will use.

2 ways globalization - userfarm

ALIBABA has shown us all how can a global offering be organized and available to the rest of the world. Its main advantage and differentiator is the focus on raw materials and industrial products wholesale, which make it easy for other companies to access and include a huge variety of options, at very competitive prices, in their own production process.

2 ways globalization - alibaba


Hire freelancers and small companies for short/long term projects, anywhere in the world. has a huge database of all kind of talents that can help you get your work done without the pains of fixed costs. Ideal for staff augmentation or creating specific workforces for a time span.

2 ways globalization -


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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