Behavioral Trends: Value by Design


Value by Design


We are driven by aesthetics, not boring functionality. We seek and appreciate beauty in our lives, it transforms ordinary into extraordinary. It gives us emotional and intellectual rewards. We use design to express and share our identity. We want to make a statement with our choices and generate conversations around our original style.


Let’s face it: a large proportion of tourists don’t know how to effectively communicate in the country they’re visiting. Either they don’t know the language, or their questions come across in an unintended way to locals. Startup IconSpeak developed a practical, wearable form of avoiding these issues: a T-shirt with a selection of universally-understood icons. The company says users should simply know how to say “hello”, “thank you” and ”goodbye” in the local language, and then simply point to the icon that represents their current need. Simplified but efficient design is the key to making this product valuable.

Value by Design - Iconspeak Icon Shirt


Designed to encourage kids to use bike helmets, DDB and Moef developed a prototype that turns you into a Lego figure. Protection, safety and fun granted.

value by design - lego helmet


There are several design ideas, based on witty concepts, franchises or stories, that turn even the most boring and functional key holder into something better, beautiful and desirable.

value by design - key holders


Developed by British designer Benjamin Shine, the Rekindle Candle collects melting wax at its base inside a tube, molding it into yet another candle when it is finished burning. A very clever and simple idea.

value by design - eternal candle


Click here to navigate our list of Behavioral Trends for value creation, full of insights and needstates, written from a post-demographic human-centered perspective by our partner Andrea Lobo.


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