Decoding Digital Marketing
In today’s hyper-connected world, digital technology permeates every aspect of our lives, from the way we communicate and access information to how we shop and entertain ourselves. Despite this omnipresence, many business leaders and entrepreneurs feel out of their depth when tasked with devising a digital marketing strategy, as though stepping back into a pre-digital era. “Decoding Digital Marketing” is a comprehensive talk designed to bridge this gap, transforming perceived complexity into clear, actionable strategy.
The core of this talk revolves around the fundamental principle that digital marketing is not a separate discipline but an integral part of the modern marketing ecosystem. It’s about leveraging digital tools and platforms to achieve traditional marketing objectives: understanding your audience, engaging them effectively, and driving desired actions, all within the digital realm where our target audiences live, work, and play.
“Decoding Digital Marketing” aims to instill confidence in participants, transforming the daunting task of digital marketing strategy planning into a manageable and even enjoyable process. By the end of this talk, attendees will not only grasp the essence of digital marketing but will also be equipped with practical tools and techniques to harness the power of digital channels effectively. This presentation will empower business leaders to shift their perspective, viewing digital marketing not as a challenging frontier but as an opportunity to engage with digital creatures—our customers—on their own turf, using creativity, data, and technology.
Directed to: Managing directors, marketing and sales professionals, entrepreneurs, investors, and accelerators, this presentation demystifies digital marketing, making it accessible and understandable for all.
Unusual Academy: All our contents are created ad-hoc for the event, the audience, and the context. Every topic can be converted into a speech (1 or 2 hours), a workshop (4, 8 or 16 hours), or a course (days or weeks) depending on the objectives.
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