Becoming a Trendwatcher
In the dynamic landscape of consumer behavior, technology, and global culture, the ability to identify and understand emerging trends is invaluable. Trendwatching, or coolhunting, is not just about keeping up with the latest fads; it’s a deep dive into the evolving patterns of society to forecast future movements, understand how people are embracing these changes, and how brands, institutions, and governments can leverage them to create compelling, innovative offerings. “Becoming a Trendwatcher” is a practical, immersive workshop designed to cultivate trends-sensitivity, offering marketing professionals, innovation and creative teams, sales personnel, and entrepreneurs a comprehensive toolkit for spotting and interpreting the signals of change that will shape the future.
This workshop is structured to transform participants into adept trendwatchers through a series of interactive sessions, real-life case studies, and hands-on exercises. Attendees will learn not just to observe, but to analyze and predict, turning insights into actionable strategies for their organizations.
“Becoming a Trendwatcher” is more than a workshop; it’s an invitation to embark on a journey of discovery and innovation. By the end of this session, attendees will not only have honed their ability to spot and analyze trends but also learned how to translate these insights into actionable strategies that keep their brands relevant and competitive. This workshop promises to be a life-changing experience, enriching participants with a deeper understanding of the world around them and equipping them with the skills to anticipate and lead the way in their respective fields.
Directed to: Marketing, innovation, creative teams, sales, and entrepreneurs.
Unusual Academy: All our contents are created ad-hoc for the event, the audience, and the context. Every topic can be converted into a speech (1 or 2 hours), a workshop (4, 8 or 16 hours), or a course (days or weeks) depending on the objectives.
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