Human-Centered Incubation

For our startups and ideas incubation service, we use our own methodology called the HUMAN-CENTERED ENTREPRENEURSHIP. Following a 4 steps approach, always from the consumer’s perspective, we are capable of walking the talk from just an idea to a world-class startup, product, or line of business.

Human-Centered Entrepreneurship Methodology

Each stage of the HUMAN-CENTERED ENTREPRENEURSHIP has its own models and procedures:

  • THE IDEA: Developing a strong Unique Value Proposition from a Human-Centered perspective, pivoting from the central need of the consumer and understanding how he/she solves it before knowing of your existence.
  • THE POTENTIAL: Understanding the potential of an idea using our BEHAVIORAL TRENDS we can define and enhance the potential of an idea in the market.
  • THE VIABILITY: Using the Business Model Canvas from Alexander Osterwalder, with 3 shifts following our Human-Centered philosophy and methodologies.
  • THE PATH: Every idea, with potential and a viable business model has to become a project. For that we use our own 3 levels model called THE PATH. The 3 levels of the path are MILESTONES, ACTIONS & DATA, and you plan your startup step by step in that order. MILESTONES, then the ACTIONS necessary to achieve each MILESTONE, and then the DATA necessary to plan those actions.

Human-Centered Entrepreneurship the path

The DATA is key for the planning of everything, understanding that you need to prove your hypothesis and size the impact of your business and the response of the market.

We plan your MILESTONES very carefully, alternating INVESTMENTS and ACHIEVEMENTS. That is, when is the moment to ask for money or resources to execute the next set of ACTIONS, and what will be the impact of that achievement in the numbers of the company.

Human-Centered Entrepreneurship the path milestones

Every MILESTONE you achieve has to demonstrate with DATA, the evolution of 2 axis: the VALUE axis, meaning the increase in the projected real value of your idea given the business results you have demonstrated, and the UNCERTAINTY axis, demonstrating the decrease of the risk of investing in your idea. For example, getting the first 1,000 paid users of your platform is a great MILESTONE: it helps you size and project real VALUE while demonstrates the traction of your idea and the desire of the market for having it (it is not a wild dream anymore, as you already have customers).

The HUMAN-CENTERED ENTREPRENEURSHIP is a methodology following the principles of our HUMAN-CENTERED approach. It pivots from the common sense of giving value to the market and understanding the value you add to people’s lives. Then, whenever people perceive value in what you do, they will be willing to give some value in exchange to obtain it.

So, no matter if you’re a consolidated business wanting to launch new ideas, or an entrepreneur looking to shape yours, we are here to help walk the path to success.

Contact us!