McDonalds Guatemala - Human-Centered Value Creation - July 2019

Human-Centered Value Creation – July 2019

Introduction of the Human-Centered approach and Value Creation techniques to the marketing & innovation team at McDonald’s Mesoamérica (Central America).

Human-Centered Value Creation is a shift of paradigm in business. It gives you the human perspective for value propositions design, while acting towards desirable and sustainable business models now and in the future.

McDonald’s Central America –
Guatemala City, Guatemala – 2019


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