A Human-Centered journey through marketing & communications methodologies, including a storytelling approach to the art of creating on/offline campaigns.
Brands need to move towards a more compelling, entertaining, relevant, content development approach, away from the interruptive traditional advertising paradigms.
This Digital Storytelling workshop is part of a full Digital Transformation process we’re managing with Ogilvy Guatemala, to transform the way they design and propose campaigns and communication solutions to their clients and brands.
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