We had a great time last night giving our conference “Human-Centered Value Creation” in Entreprenup Mastergrind. Thanks to Entreprenup and especially to our friend Sebastian Eguiluz. An honor to share the stage with the other speakers and to meet with such unusual people.
The Human-Centered Approach represents a radical shift of paradigms. Originally created as a psychotherapy method, when used in the business world as a pivot for strategies, brands begin to change the perspective from where they detect their market opportunities. Instead of saying “I am the brand X and I need to innovate … what should I do?”, It begins with a different set of questions from a human perspective: “I am consumer X, I think this way, I behave like this, I have these problems, and I need this … What can your brand do for me?”.
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