Human-Centered Acceleration

In the dynamic landscape of business and marketing, the race to not only reach but truly connect with your audience has never been more challenging. Our Human-Centered Acceleration service is meticulously designed to revolutionize your go-to-market strategies, propelling your business forward with unmatched efficiency and effectiveness. Through the lens of our human-centered methodologies, we transform the traditional approach to marketing and business planning into a profoundly impactful journey. Here’s how we redefine the pathway to your success.

Elevating Efficiency and Effectiveness
At the core of our service, we focus on elevating your go-to-market strategies by intertwining efficiency with effectiveness. This dual focus ensures that every initiative is not only executed swiftly but also resonates deeply with your target audience. We leverage the power of human-centered design to craft strategies that are both agile and empathetic, ensuring that every touchpoint is an opportunity for connection.

Customized Marketing Strategies
Our approach to marketing is anything but one-size-fits-all. We believe in the power of customization, tailoring every strategy to the unique needs and aspirations of your target audience. Through in-depth analysis and insights, we uncover the nuances of consumer behavior and preferences, enabling us to create marketing strategies that are not just seen but felt.

Strategic Business Planning
At the heart of our service is a strategic business planning process that prioritizes human insights. We delve into the motivations, challenges, and aspirations of both your business and your customers, ensuring that every plan is aligned with real human needs and desires. This approach not only accelerates growth but also builds a strong foundation for sustainable success.

Human-Centered Acceleration Methodologies

We have developed two main methodologies for business acceleration that have been tested in many different scenarios for clients of all sizes:

  • Value Spectrum Marketing Model: The Value Spectrum Marketing Model is a strategic approach designed to optimize a company’s lifetime value (LTV) through three principal growth axes: acquisition, retention, and valorization. This model operates on the premise that enhancing each of these axes not only contributes to the immediate financial health of a company but also ensures long-term sustainability and growth. Using the Value Spectrum Marketing Model involves a dynamic and integrated approach, where efforts across all three axes are continuously measured, analyzed, and optimized. This model encourages a holistic view of the customer journey, from initial acquisition through ongoing engagement to the strategic expansion of the relationship. By focusing on these three growth axes, companies can not only boost their LTV but also build a robust and sustainable business model that adapts to changing market conditions and customer needs.
  • Moments-Based Marketing Strategies: The Moments-Based Marketing Strategy is a highly targeted approach that emphasizes the importance of identifying and capitalizing on the specific moments when potential or existing customers are most receptive to a brand’s message. This methodology is predicated on the idea that, after a company has developed its Unique Value Proposition (UVP) through human-centered value creation techniques, its marketing communications should be laser-focused on detecting those crucial “moments of need” within the target audience. The core of this strategy lies in identifying the specific moments or triggers that lead customers to seek solutions that the brand’s products or services can provide. These moments of need are critical opportunities for a brand to insert its UVP in a way that resonates deeply with the customer’s immediate situation or challenge. Once these moments are identified, the strategy advocates for concentrating all marketing efforts and budgets on targeting these opportunities. This concentration means optimizing resources to be present in those moments, ensuring that the brand’s message reaches the customer precisely when they are most open to receiving it.

Why Partner with Us?
Choosing our Human-Centered Acceleration service means not just reaching your market but resonating within it. We transform the conventional into the exceptional, ensuring that every strategy is a reflection of deep market understanding and human insights. Our methodologies are designed to elevate your business, making every interaction an opportunity for impact.

Unlock the full potential of your go-to-market strategies with Business as Unusual, a partner that understands the importance of being profoundly human. Let’s accelerate towards a future where every plan is not just efficient and effective but deeply connected to the people you aim to serve.

Contact us!